We pursue your business objectives with research founded in the science of psychology and human information processing. Toss in a little economics, sociology, anthropology, and marketing science. Our recipe for your success starts with the three core facets of human behavior.

Feelings: Humans are emotional creatures. They drive our behavioral and actions more so than any rational or considered decision. Uncover the emotional connections people have inside your category.

Thinking: Understand more deeply what is going inside the heads of your audience. We dive into non-conscious connections across the elements of the consumer experience using statistics and experimental approaches.

Doing: Uncover motivations and barriers to action. Use a decision science study like discrete choice to assess how your audience actually makes decisions in your category.

We offer a wide variety of services customized to your objectives in understanding your audience, your brand, and your products.