Written by Wendy Lalli
With Social Media, “word of mouth” has a more powerful bite than ever before.
In this Chicago AMA interview on the industry challenges we face today, Bill Whitman, Jr., senior public relations advisor offers valuable advice to marketers on how to enhance customer relationships.
With over 30 years of experience in global corporate communications and public relations, Bill is a leading expert in media strategy, crisis & issues management and stakeholder engagement. He has served as advisor and manager for a host of organizations including the World Economic Forum, the Executive Leadership Council and the Wall Street Business Roundtable.
Bill’s observations on the importance of developing strong customer relationships are right on the mark – especially in these days when social media and mobile marketing are empowering the consumer as never before. Just consider:
- In a recent survey conducted by Dimensional Research as many as 90 percent of those interviewed said that positive online reviews influenced their buying decisions.
- Doing similar research, GE Capital Retail Bank found that 81 percent of consumers research products via product reviews and social media posts before buying them in the store or online.
Word of mouth has always been the most effective form of marketing. However, today’s digital communications have pushed consumer power to a whole new level, making Bill’s insights especially pertinent and timely. Click here to play the interview.
Wendy Lalli is an award-winning writer and marketing strategist who has served clients in a wide range of industries and created communications in every format. She describes herself as “Peggy from ‘Madmen’ grownup.” She’s had her own company, Wendy Lalli, Ltd., since 1997 and is now a VP/Creative Director at Crux Creative, a creative and marketing agency in Milwaukee.
In addition to creating print, direct response and digital communications for clients like GE Healthcare and MB Financial, she has also written articles and blogs for organizations such as the BMA and the Professional Women’s Club of Chicago. Her interest in career development led her to write frequently on job search for the Chicago Tribune and other newspapers, contribute several chapters to college textbooks on marketing communications and facilitate career seminars at colleges, libraries and professional associations throughout Chicago.