Marketing Research “Think Tank” Forming

All Terrain & Chicago AMA Invite You to Attend A Research-Focused “Think-Tank”

The goal is to gather 10-15 senior professionals from the experiential marketing and market research industry to join in a Think Tank where together, we will discuss experiential marketing, campaign tactics and metrics, research methodology, and ideate the ideal way to construct a research plan to address this topic. This is a unique opportunity to exercise creativity, strategy and share your expertise.

Location: All Terrain, 2675 W Grand Ave, Chicago
Date and Time: TBD- Mid/late March – Food and drink will be provided

CAMA will also provide a gift card as a small token of our appreciation.  In addition to generating innovative ideas and devising effective strategies, our hope is that from the Think Tank, we will source one or more partners to help conduct the research. This research will:

  • Generate seminal work leading to a published white paper and findings
  • Be presented at a conference or event such as BrandSmart.
  • Connect the research partner with All Terrain and their client base should they need further research with regard to experiential marketing.

All parties involved in the research project agree that there will be some in-kind work contributed by everyone so that the project can be carried out and that it benefits all without being burdensome to any one group. If you are interested in attending this evening of conversation, ideation and networking with other professionals in your field, please send an email to or by February 28th, 2014. In order to keep the group small enough to inspire constructive interaction, only 15 applicants will be selected.

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