Thursday, September 27, 2018, Noon to 5:00 p.m.

Loyola University Chicago Quinlan School of Business, 16 E. Pearson St., Chicago

Speakers


Melanie Huet
Head of Marketing – Beverages & Snack Nuts
The Kraft Heinz Company

Bio


Megan Birschbach
Regional Vice President, Media Sales
GlobalWide Media

Bio


Kevin Blazaitis
Vice President, Client Development
IZEA

Bio


Derek Bonney
Co-founder
Rogue Labs, LLC

Bio


Adara Bowen
Director of Marketing
American Marketing Association

Bio


Megan Falls
Manager – Client Development
Conversant

Bio


John Triplett
Senior Marketing Consultant
Vertical Measures

Bio


Jason Widup
VP – Marketing Operations
Tableau Software

Bio


Ben Zeidler
Co-Founder
Nonfiction Research

Bio


Melanie Huet
Head of Marketing – Beverages & Snack Nuts
The Kraft Heinz Company

@huetmelanie

Melanie Huet – Keynote Speaker

Melanie Huet is the Head of Marketing, Beverages & Snack Nuts at The Kraft Heinz Company overseeing a portfolio comprised of iconic brands like Planters, Capri Sun, Kool-Aid and Maxwell House. Melanie has over 20 years of experience across multiple categories and disciplines within consumer packaged goods.

Prior to joining Kraft Heinz, Melanie was Global Brand Director at Kimberly-Clark recognized for her ability to deliver turnarounds on large iconic mature businesses. She holds an MBA and a Bachelor’s Degree in Advertising and German.


Megan Birschbach
Regional Vice President, Media Sales
GlobalWide Media

@GlobalWideMedia

Megan Birschbach – Channel Strategy Panelist

Megan Birschbach is a senior sales executive in the digital ad space with over twelve years of connecting clients with the right advertising technology to achieve high performance in their marketing and advertising campaigns. She has a broad range of experience working with many types of platforms including programmatic, mobile, video, and influencers.

In her current role at GlobalWide Media she is building and leading the Midwest sales team in their mission to offer cutting edge targeting through their innovative programmatic modeling. Prior to GlobalWide Media, Megan successfully launched offices in the Chicago and Midwest markets for RocketFuel, Quantcast, Opera Mediaworks and Channel Factory, where she recruited and managed significant revenue generating sales teams.


Kevin Blazaitis
Vice President, Client Development
IZEA

@izea

Kevin Blazaitis – Channel Strategy Panelist

As Vice President, Client Development, Kevin leads IZEA’s Managed Service team of sellers and strategists. IZEA operates IZEAx, the premier
technology platform connecting marketers with influential content creators. IZEAx automates influencer marketing and custom content development, allowing brands and agencies to scale their marketing programs. IZEA creators range from leading bloggers and social media personalities, to A-list celebrities and professional journalists. Creators are compensated for developing and distributing text, videos, photos and status updates through social media. Marketers receive influential content and engaging, shareable stories that drive awareness.


Derek Bonney
Co-founder
Rogue Labs LLC

@derekbonney

Derek Bonney – Panel Moderator

After spending a significant portion of my career helping others build and scale their digital practices, I figured it was time to flip the script. My partners and I started Rogue Labs with a simple premise, to build software solutions that drive bottom line growth. Our expertise in the Sporting Goods sector, product customization and personalization made this field our core focus. It’s our belief that search will become a thing of the past and successful brands will truly know their customers and master the concept of suggestive selling using AI. I find myself constantly inspired by innovations in design and technology and how they influence our everyday lives.


Adara Bowen
Director of Marketing
American Marketing Association

@ama_marketing

Adara Bowen – Channel Strategy Panelist

Adara Bowen is the Director of Marketing for the American Marketing Association. She was a crucial champion for the launch and rollout of the new AMA brand across its global support center, 70+ professional chapters, and 350+ collegiate chapters, while challenging the marketing team to innovate and reimagine its role in delivering the AMA mission across its community of marketers.

Adara is no stranger to brand transformation and change. Prior to the AMA, she worked across account management, brand strategy, business development and marketing at well-known branding agencies Landor and Kaleidoscope. In addition to playing pivotal roles in the rebrand of both organizations, Adara contributed to delivering and winning work for companies like Proctor & Gamble, Kraft Heinz, Kohler, Dow, ConAgra, Newell Brands, Elmer’s, Bell’s Brewery, Fairlife, Hospira, Delhaize America and others.

She is a graduate of Xavier University and loves Chicago for its shoreline and great restaurants.


Megan Falls
Manager – Client Development
Conversant

@conversant

Megan Falls – Data & Analytics Strategy Panelist

Having spent over 10 years in the digital marketing sector, Megan has helped clients in a variety of verticals use technology to engage consumers and drive revenue. Some highlights include leading the consumer strategy and promotion of the Wilson Sporting Goods custom products business and running a ground breaking social media campaign for Cancer Treatment Centers of America which followed patients on their treatment journey.

Most recently Megan joined Conversant as a Client Development Manager, overseeing the strategy and growth for one of the company’s largest clients. Today, Megan spends the majority of her time working with her team and clients to analyze key customer insights to drive programmatic ad campaigns through CRM and acquisition programs. When Megan isn’t staring at her computer, you can find her jogging along the lakefront or volunteering with various local organizations.


John Triplett
Senior Marketing Consultant
Vertical Measures

@jktrip

John Triplett – Creative/Content Strategy Panelist

Originally from Seattle, John relocated to Scottsdale, Arizona in 2010. He has worked on the client-facing side of digital marketing for over 10 years. During that time, he’s witnessed a lot of changes – from the initial boom of social media and blogging to the foundation-shaking changes of the Panda and Penguin Google Updates. It’s the constant evolution of the industry and the need to adapt that drive him to learn each day.

When he’s not in the office, you can find him exploring new restaurants with friends, enjoying all the outdoor activities the Southwest has to offer and traveling as much as possible.


Jason Widup
VP – Marketing Operations
Tableau Software

Jason Widup – Data & Analytic Strategy Panelist

Jason is an accomplished Senior Executive and Advisor with extensive experience in several marketing disciplines, primarily marketing technology and analytics. Jason has held various leadership positions with organizations including Microsoft, Getty Images, MRM Worldwide, Slalom Consulting and Webtrends. In 2017 he joined Tableau Software to run global marketing operations. Jason is a recognized expert in marketing technology, predictive analytics, organizational leadership and scaling businesses – participating in expert panels and presenting on topics promoting sophisticated and data-driven marketing.


Ben Zeidler
Co-Founder
Nonfiction Research

@benjaminzeidler

Ben Zeidler – Creative/Content Strategy Panelist

Before co-founding Nonfiction Research, Ben was Global Head of CPG Research at L2 (acquired by Gartner Research) where he worked directly with some of the world’s largest consumer brands, including P&G, Unilever, and Nestle. Prior to L2, he was VP, Customer Intelligence at Tenthwave Digital (now part of Accenture Interactive). Ben is on the advisory board at Harvard Business Review and is routinely quoted/featured in industry news. He’s a graduate of Georgetown University.