Get Smart: A Data Driven Approach to Modern Marketing

Tuesday, November 10, 12:30 – 5:00 PM
Gleacher Center, 450 N Cityfront Plaza Dr, Chicago

Light-Red-Button-Register-350x350As technology evolves, marketers are tasked with organizing, interpreting and protecting an overwhelming amount of consumer and product data. Don’t go into data overload! Learn how to utilize the data to accelerate your marketing programs and drive results. Join industry peers at this cutting-edge half-day marketing technology conference for the latest insight on predictive analytics, social and data-driven marketing optimization, and data security.


1:00 – 1:55 PM
Data Driven Social Modern Marketing
– Matthew Tennant – Global Director of Social at McDonald’s

1:55 – 2:35 PM
Top 10 Ways Marketers Can Improve Business Performance with Predictive Analytics
– Laura Squier – Director of Sales and Business Development for Advanced Analytics, QueBit  – Video Interview

2:35 – 3:05 PM
Break and Networking

3:05-3:45 PM
Social Media and Data Breaches – What is the Marketer’s Role?
– Liisa Thomas, Chair, Privacy and Data Security Practice – Crain’s Interview

3:45 – 4:30 PM
Using the Right Technology to Improve the Customer Experience
– Patrick Reid, Area Vice President- Financial Services,
– Mazen Ghalayini, Director, Customer Experience, West Monroe Partners
– Ben Foster, Senior Vice President, Digital Strategy, Ketchum

4:30 – 5:00 PM
The Future of the Technology Marketing Stack
-Tim Handorf, Co-Founder & President, G2 Crowd – Venutre Beat Interview



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