Patrick Reid is the Area Vice President, responsible for the Financial Services vertical in the Midwest and Canada. Reid has had a variety of roles at Salesforce since joining in 2005. Reid has spent his career focused on helping his customers to become customer centric companies and effectively leverage technology to gain advantage in the market. Reid believes that success for his customers is helping them effectively leverage technology across their customer facing and supporting functions to reduce friction and increase customer engagement and loyalty.
Reid holds a B.A in Economics from the University of San Diego.