AMA Chicago’s Shared Interest Groups (SIGs) are highly interactive, deep-dive workshop environments built around a common interest or topic. An expert gives a short presentation, then members engage, react and collaborate to learn from each other. We offer six SIG communities, each of which draws a diverse mix of marketers who challenge the status quo across industry verticals and disciplines.


This SIG features all things branding, from the overall brand journey to the latest awareness and development strategies. Topics have included the steps to building a brand identity, meaningful social engagement, and evolving from pipeline to platform thinking.

Marketing Insights

With the ever-increasing amount of data that has led businesses to search for a competitive advantage, this SIG addresses how marketing insights provide relevance and results that shift perception and provoke action. Topics have included global segmentation, research and positioning.


As online retail continues to grow, this SIG gives all marketers a space to discuss what works, what’s ahead and where to make the best investments. Topics have included the evolving retail landscape, ecommerce trends and digital shoppers’ habits.


MarTech SIG focuses on marketing technology, automation and customer experience across industries. Topics have included mobile marketing, automation and improving customer experiences through data.


With a focus nonprofit marketers and agency experts, this SIG addresses the unique challenges of tight budgets, quick deadlines and mission-driven communications. Topics have included successful nonprofit campaigns, tracking the data that matters and doing more with fewer dollars.

Executive Circle

This SIG is aimed at current and former VPs, SVPs, CMOs, CEOs and Presidents. Topics reflect high-level thought leadership and have included audio branding, the science of persuasion and new approaches to customer relationships.

SIGs are free for AMA Chicago members, and registration is required. Non-members are welcome to attend for a fee – or to join for free access to all of our monthly events. For more information about our SIGs or current volunteer opportunities, contact AMA Chicago’s Director of SIGs.

Upcoming SIG events

SIG: Nonprofit – Sharing Your Value: Content strategy for associations

Wednesday, November 14
5:30 to 8:00 p.m.

AMA Headquarters
130 E Randolph, 22nd Floor
Chicago, IL 60607

Especially on smaller nonprofit teams, it’s easy to forget we have a plethora of content –in every area of the organization—that we can be using to share our value to potential members and customers. Learn from content strategy guru Hilary Marsh, president and chief strategist of Content Company.

Hilary will share the difference between content strategy and content marketing strategy, how to create and execute a content strategy regardless of organization size, and how to ensure your content is effective for reaching your goals. Bring your content strategy questions and challenges to what’s sure to be an interactive discussion full of solutions and real world success stories.

Key takeaways:
– The difference between content strategy and content marketing strategy
– Doing content strategy work in a small-staff organization
– How to make sure your content is effective

5:30pm-6:00pm: Registration and Networking
6:00pm-7:30pm: Program, Q&A



Hilary Marsh

Hilary Marsh
Chief Strategist, Principal
Content Company, Inc.

Hilary Marsh is president and chief strategist of Content Company, a content and digital strategy consultancy. She helps associations get better results from their content by improving their practices for content creation, governance, management, and promotions. Content Company’s clients include the American Bar Association, Endocrine Society, National Association of Convenience Stores, Institute of Food Technologists, and Florida Realtors.

As managing director of from 2005 to 2011, Hilary oversaw the National Association of Realtors’ website and created the association’s social media strategy. A leading content strategist since 1999, she developed and taught the first graduate-level content strategy courses for the User Experience Design Masters program at Kent State University. She is also a frequent speaker at national and international conferences.

Past SIG Events

10/25/18 – SIG: Popup

SIG: Popup – Blockchain & Big Data: What you need to know for 2019

Thursday, October 25
8:00 to 10:00 a.m.

121 W. Wacker, 29th Floor, Suite 1

Sponsored by:

Blockchain. You’ve heard about it, but do you understand it? As one of the hottest topics of 2018, blockchain is revolutionizing the way data is stored, shared, and accounted for. Its decentralized database structure provides the critical solution for companies who engage in complicated transactions; need extra attention applied to sourcing of items, ingredients, or products; and so much more. One of the most fascinating aspects of blockchain is how it interacts with and manages big data.

In this SIG event, we will workshop how the principles of big data and blockchain can come together to help marketers and data analysts develop a 2018 solution for their companies data problems.

Join us as Lauren Ramsey and Jason Cohen lead a lively and interactive workshop providing hands-on knowledge of what blockchain is, how you can use it and how it coordinates with big data.

Key takeaways:
– Understanding what blockchain is and how it can be implemented in your company
– Hands-on knowledge of how blockchain and big data can be used in coordination to solve data and security issues
– Greater success in implementing emerging technologies into your marketing plan

8:00-8:30 am – Check-In, Breakfast, & Networking
8:30-9:30 am – Program, Discussion
9:30-10:00 am – Q&A & Networking

Download the presentation.


Lauren Ramsay
Advisory CMO
Parkar Consulting

Jason Cohen
Big Data Block

#ParkarPaysItForward – Thought Leadership Events
At Parkar, we harness the power of industry leaders to involve everyone and anyone who’s interested in our thought leadership events and series to attend and collaborate with us. We believe in not just innovating software and services, but also trailblazing knowledge-sharing that both educates and inspires. We call it Parkar Pays It Forward #PPIF. Email to pre-send your questions.
Join our meetup group for more events

11/01/18 – SIG: Executive Circle

SIG: Executive Circle – Navigating & Managing Your Brand in an Era of Mergers & Acquisitions

Thursday, November 1
5:30 to 8:00 p.m.

AMA Headquarters
130 E Randolph, 22nd Floor
Chicago, IL 60607

Mergers and acquisitions (M&A) inevitably transform brands and organizations. One thing has been consistently proven: Companies benefit as a brand and as a business from upfront thinking and planning. How can today’s CMOs and their teams prepare?

Our illustrious panel of marketing executives will share their M&A experiences and lessons learned from multiple vantage points. We’ll hear from the perspective of a multi-billion dollar corporation built on the acquisitions of hundreds of companies. And we’ll learn from a smaller but booming company that was acquired by a more established brand to infuse new energy and growth. Together, our executives will share insights, surprises and suggestions on how to best be prepared and plan for the changes.

5:30-6:00 pm – Check-In & Networking
6:00-8:00 pm – Program, Discussion, Q&A


Linda Bartman
Chief Operating Officer
Trunk Club, a Nordstrom Company

Phil Clement
Managing Partner
Chartwell Advisory Partners, LLC

Roland Jacobs
President & CEO
AspireUp, LLC

Jodi Navta
Chief Marketing Officer
SMS Assist, LLC

Jennifer J. Fondrevay
Chief Humanity Officer & Founder
Day1 Ready, M&A consultancy