This presentation covers:
- How to use social data to drive relevance
- Developing Stories that matter
- Building advocacy among your social audience
BIO: Matthew Tennant serves as the Global Director of Social to lead, innovate and drive the team’s success. Previously, Matthew built out the Customer Insight Center for Microsoft and led social for multiple Microsoft products. Matthew’s ability to evolve with the ever-changing social media ecosystem led him to launch the first-ever Global Digital Brand Hub at McDonald’s Corporate.
Fav McD Food: Quarter Pounder with Cheese | Outside Activities: Matthew is a yoga Instructor and practices 5+ times per week. He is also a single engine pilot and enjoys traveling to the sun in cold months in addition to spending time with friends and family.