Unless you’ve purposefully removed yourself from Social Media or the internet over the past week then it is not secret that the Apple Watch is finally here and available for purchase. From sporty to bling you can customize this smart watch to fit your lifestyle and personality. Their is so much more to this $5 billion wearable tech industry than the Apple Watch and in this post we’ll explore them.
1) Activity Trackers Intersect with Fashion
As fitness and health and wellness continue to ingratiate fully into our daily lives brands like Nike Band, Fitbit and Jawbone are intersecting are with fashion. No longer just clunky bands on your wrist they are getting sleeker, smaller and more discreet. Take Tory Burch is the latest designer to launch a new bracelet to hold your Fitbit. And if you’d rather put a ring on it then look no further than the start-up Ringly launching this Spring, which is a fashion ring that notifies you when you have a text, a phone call or calendar alert.
2) Smart Watches
In addition to the Apple Watch, Motorola, Samsung s8, Sony, Pebble, Moto 360 and LG g6 all have Smart Watches currently on the market. Ranging in prices starting as low at $150 and with an average cost of $350 their is a watch to fit every budget and taste. Whether you prefer a digital interface or the traditional look of an analog watch and depending on your wireless carrier you can find a Smart Watch to suit your taste and needs. With most offering text, phone, and calendar alerts some take it a step further and offer activity tracker capabilities as well. 2015 is definitely the year of the Smart Watch and if you’re on the market to make a purchase be sure to check out Tech Radar’s review of the best watches on the market!
3) High Tech Pets
If you’re in the Early Adapter category when it comes to the latest wearable technology, why not make sure four legged friend is too. New to the market and unveiled at CES this year are fitness trackers for your pets. Monitoring their movement and behavior throughout the day as well as temperatures alerting you if outside of a safe zone. Wonderwoof and Fitbark are two great examples launching next month. Both have wearable trackers available for pre-order with an average cost of $99.95 and integrate with an app on your phone or tablet.
To learn more about the latest trends in wearable technology join the Chicago AMA Special Interest Group Pop Up Event this Tuesday, April 28th from 5:30 – 8:00pm!
The event will be held at Networked Insights:
350 N. Orleans St, Suite 850, Chicago, IL 60654
Click here to register!
Nicole Simonds is a volunteer for the Chicago AMA and the VP, Client Services for MtoM Consulting, a digital marketing agency specializing in influencer, brand and social marketing for the hospitality, consumer packaged goods and fashion verticals. She’s a life long marketer having worked previously on the brand side for Flatout, NBC Universal and Marriott. Her second love is fitness and wellness. She is currently studying holistic nutrition at the Institute for Integrative Nutrition and looks forward to bringing what she learns back to the corporate world!