Special Interest Group (SIG)

Start with the Story with author Kristian A. Alomá

Thursday, 07 September 2023 12:00 pm - 1:00 pm

This event is open to AMA Chicago members only. Not a member yet? Join us.

In this special, joint meeting of AMA Chicago’s Brand SIG and Book Club SIG, we’ll meet with author Kristian A. Alomá, PhD to discuss his new book, Start with the Story. You do not have to read the book to attend this session.

Kristian is a branding and experience design consultant, as well as a longtime AMA Chicago member.

About Kristian

Kristian A. Alomá, PhD
Founder & CEO


Kristian believes designing a successful relationship with customers requires the intentional and intelligent application of the social sciences. During his two-decade career in marketing, he has helped the world’s largest brands improve their relationships with customers by drawing on his academic experience in narrative psychology, identity, and behavioral economics. At the Kellogg School Center for Nonprofit Management, Kristian is a lecturer helping nonprofit leaders learn to improve their brand narrative and enhance the donor experience through mindful design.

This is an online event, held via Zoom. Details will be sent to registrants 48 hours, 2 hours and 10 minutes in advance.

This event is free and open to AMA Chicago members only.

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