Marketing Special Interest Groups (SIG 2.0)

SIGs are only open to active AMA Chicago members. That’s right, these peer-to-peer communities are yet another benefit of membership.

If you are not an active member, join or renew now for $149. You’ll gain free access to SIGs and every monthly event from AMA Chicago ($300+ value), plus professional tools and templates, and many other perks.

Schedule: First Thursdays of the month at noon

SIGs do not meet in July, August or December

The heart and soul of every company, product, and service is its brand, but building a brand that connects with the right consumer is a marketer’s biggest challenge. This group will discuss the many facets of a brand such as brand strategy, brand development, memorable brand activations, the ROI of investing in a brand, humanizing your brand and trends in branding. Be ready to expand your mindset around brand and network with other Chicago area brand geek marketers!

Leaders: Shannon Lee and Chris McGuire

Related blogs: Winning the Name Game: How to Pick the Best Name for Your Brand | Our Jewish Synagogue is a Brand and Why You Should Care

Schedule: Second Friday of the month from 12-12:45 p.m. CT

SIGs do not meet in July, August or December

This community will focus on the research and insights that drive marketing forward in Chicago and nationwide. Come prepared to discuss tools, strategies and ideas.

Leader: Kathy Alexander

Schedule: First Thursday of the month, 12-12:45 p.m. CT.

SIGs do not meet in July, August or December

Come prepared to share a good read. During the meeting, we will gain consensus on the book we will journey through together, and we will work towards establishing our community.

Leader: Kevin Davis

Schedule: Monday evenings, exact schedule TBD. SIGs do not meet in July, August or December

Whether you’re new or experienced in nonprofits, this community offers a chance to share your challenges and successes with other not-for-profit marketers. Topics will include how to get the most for your limited marketing dollars, sharing best practices and finding other NPO partners.

Leaders: Maggie Bahler Rizzio, Amanda Willard and Jennifer GoodSmith  

There are more Special Interest Groups to come in Chicago! Let us know what you’re interested to be a part of by completing our short survey.

Special Interest Group chairs are volunteer topic experts who lead monthly meetings, identify other experts, moderate Slack channels and keep the community going strong. Each SIG may have one or more chairs, depending on preference and volume of community members.

If you’d like to chair a SIG, email executive director Bonnie Massa to start a new SIG community.