Connect and learn

Shared Interest Groups (SIG 2.0)

Shared Interest Groups (SIGs) are member-only, collaborative discussion groups designed to create an open forum for the exchange of knowledge and ideas. SIGs meet monthly for 45-60 minutes.  The topics are community-driven and interactive, usually with a short 10-minute case study presentation followed by a Q&A-style discussion among attendees.

Membership Perk

Members Only

SIGs are only open to active AMA Chicago members. That’s right, these peer-to-peer communities are yet another benefit of membership.

If you are not an active member, join or renew now for $149. You’ll gain free access to SIGs and every monthly event from AMA Chicago ($300+ value), plus professional tools and templates, and many other perks.

Join AMA Chicago

Current Communities

SIG 2.0

Research & Insights

Schedule: Second Friday of the month from 12-12:45 p.m. CT

SIGs do not meet in July, August or December

This community will focus on the research and insights that drive marketing forward. Come prepared to discuss tools, strategies and ideas.

Leader: Kathy Alexander

SIG 2.0

Book Club

Schedule: TBD

SIGs do not meet in July, August or December

Come prepared to share a good read. During the meeting, we will gain consensus on the book we will journey through together, and we will work towards establishing our community.

Leader: Kevin Davis

SIG 2.0

More to come!

There are more SIG communities to come! Let us know what you’re interested to be a part of – or lead – by contacting us.


Apply for a SIG

SIG 2.0: Application

Complete the fields below to apply for a Shared Interest Group (SIG) 2.0. Once you are accepted, you will be emailed more information about joining the slack channel and future meeting dates. NOTE: SIGs are only open to AMA Chicago members. If you are not a member, join or renew for $149 at
  • Note: SIGs are for active AMA Chicago members only. Join us to learn more!
  • Choose the SIG you would like to join. At this time, you may only register for one SIG.
  • This field is for validation purposes and should be left unchanged.

My educational background isn’t in marketing or business (though I’ve been doing the work for about 8 years now in a higher ed setting). I’ve been starting to look for accessible marketing-focused books to supplement my “on the ground” knowledge. I’m really excited to have some conversation partners that I can be nerdy with about marketing too!

SIG Book Club Member

Want more? We’ve got you covered.

AMA Chicago offers a year-round lineup of marketing workshops, networking events and other programs. They’re free for members and an average of $20 for guests. See what we have coming up.

View all events