The ABCs of Email Deliverability

Email best practices, technical configurations needed by every organization and the things you can and can’t control

Email deliverability is a struggle for many marketers. Understanding the factors that promote a positive email reputation, higher user engagements and better inbox placement can be a struggle. An organization’s ability to deliver mail starts with the source of an email, long before the first message is even sent.

Learn about email best practices, technical configurations (explained in simple terms) needed by every organization and the things you can and can’t control when it comes to getting the right message to your subscribers. This is true for both B2B marketers and B2C senders.

Key takeaways

• The basics of email technologies
• Getting your data points aligned for success
• How to properly measure your email deliverability with your own data

CEUs are available for marketers who have or are working toward their Professional Certified Marketer (PCM) speciality.

Sponsored by

Register

Our Speakers

Karen Talavera

Founder, Synchronicity Marketing

Karen Talavera is the founder of Synchronicity Marketing where she is an email marketing expert, digital marketing strategist, consultant, speaker and professional educator with 20 years’ experience in data-driven marketing. She has contributed to email and digital program strategy and performance improvement for thousands of brands in DTC, financial services, travel, healthcare, retail and tech including Google, Disney Consumer Products, Kendo Brands, City National Bank, AAA, Medtronic, Fidelity, Amway and many more.

Udeme Ukutt

Postmaster, LinkedIn

Udeme is an email industry veteran with almost 2 decades of thought leadership in engineering-based postmaster & policy liaison roles. As a Postmaster + Sr. Systems Software Engineer at LinkedIn he advocates for the safest & best member experience by enforcing high-level compliance of email industry best practices & tech standards in policy, deliverability, authentication and more. He’s also an industry advocate with experience in implementing the emergent “Brand Indicators for Message Identification” (BIMI) tech spec; BIMI enables the use of a trusted, brand-controlled logo. A few years ago he also co-authored the “Global Email Marketing Compliance Guide” – a 70-country look-up matrix. Udeme’s also active in the industry – including board & Committee Chair roles at both M3AAWG & the ANA EEC. He also contributes to conferences & articles on email industry standards and best practices.

Matthew Vernhout

VP, Deliverability North America, NetCore Cloud

Matthew Vernhout is a digital messaging industry veteran and Certified International Privacy Professional (Canada) (CIPP/C) with two decades of experience in email marketing. Matthew is a trusted industry expert, recognized as the 2019 EEC thought-leader of the year, speaking frequently at email marketing and technology conferences around the globe, and maintaining his celebrated blog, EmailKarma.net.