Workshop Series

The ABCs of Email Deliverability

Thursday, 20 May 2021 12:00 pm - 1:30 pm

Email best practices, technical configurations needed by every organization and the things you can and can’t control

Email deliverability is a struggle for many marketers. Understanding the factors that promote a positive email reputation, higher user engagements and better inbox placement can be a struggle. An organization’s ability to deliver mail starts with the source of an email, long before the first message is even sent.

Learn about email best practices, technical configurations (explained in simple terms) needed by every organization and the things you can and can’t control when it comes to getting the right message to your subscribers. This is true for both B2B marketers and B2C senders.

Key takeaways

  • The basics of email technologies
  • Getting your data points aligned for success
  • How to properly measure your email deliverability with your own data

CEUs are available for marketers who have or are working toward their Professional Certified Marketer (PCM) speciality.

Register

Our Speakers

Karen Talavera

Matthew Vernhout

This is a virtual event. Zoom meeting details will be emailed to registrants 48 hours, 2 hours, and 10 minutes before the event begins.

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