CMO Forum

Thursday, 05 October 2023 5:30 pm - 8:00 pm Edelman, 111 N. Canal St., Chicago, IL 60606

The Relentless Pursuit of Customer Value

An organization’s relentless pursuit of customer value is essential to its long-term viability. It is the basis for creating customer loyalty, competitive advantage, positive word of mouth and reputation, innovation, continuous improvement, enhanced employee engagement, and sustainability.




  • Tifair Hamed

    CMO of P33 Chicago

  • Laura Luckman Kelber

    Chief Experience Officer Double Good

  • Karuna Rawal

    Chief Revenue Officer & Chief Marketing Officer Nature’s Fynd



Networking & Light Refreshments

Connect with fellow marketers from the C-suite to new hires over light refreshments.

Note: This is a hybrid event. The event is in-person at Edelman from 5:30 to 8. A simulcast will be available at 6:30 when the program begins. Choose to attend in-person or virtually when you register.


Welcome & Introduction


Marketer of the Year Award Presentation

AMA Chicago will announce Marketer of the Year, honoring an outstanding brand marketer.


Session 1

Tifair Hamed Chief Marketing Officer, P33 Chicago

The Power of a Research-supported Strategy

Customer-centric marketing has to begin with a research-supported strategy. With this strong foundation, the entire organization can – and should – focus on the goal of serving customers and delivering the best experience. From KPIs to marketing touchpoints, each step of the journey can be tailored to customer value.

Laura Luckman Kelber CMO, Double Good

Session 3

Karuna Rawal Chief Marketing Officer for Nature’s Fynd


The speakers will participate in a panel Q&A.

Marketing thought leadership at its best.

CMO Forum is an annual event that gathers top CMOs and marketing VPs from B2B, B2C, nonprofits and startups to discuss their successes, failures, and lessons learned. The Marketer of the Year award will be presented at the 2023 event.

This event is formerly called CMO Smart.

See what happened at CMO Forum 2022