The New & Next in Marketing to Accelerate Growth
What’s in store for the future of marketing? This event is an inside look at what CMOs’ Magic 8 Balls are telling them. Discover what trends are worth pursuing and when it makes sense to simply expand on what is working. Formerly known as CMO Smart, this year’s CMO Forum features:
Jennifer Polk, CMO of Feeding America
Julia Goebel, VP of Growth Marketing at symplr
Maj. Gen. Alex Fink, Chief of Army Enterprise Marketing for U.S. Army
Networking & Light Refreshments
This event is a hybrid: in person at Havas Chicago and simulcast via Zoom. Virtual attendees will be notified to login after this networking hour. All registrants will be sent a recording of the event.
Our venue host requires each attendee to show proof of vaccination in the lobby and to have their temperature taken via touchless scanner.
Welcome & Introduction
Marketer of the Year Award Presentation
AMA Chicago will announce Marketer of the Year, honoring an outstanding brand marketer.
How Marketing for Good Grows Your Brand and Builds a Movement
Across sectors, businesses and brands, marketers are striving to find our way in marketing, advertising, and acting in ways that better our society. This session will highlight the triggers for a renewed focus on marketing for good, the common challenges we face, and some strategies for navigating the complexities of marketing for good while remaining true to our organization’s core brand values and identity.
Leading People through Change to Accelerate Growth
More than the new normal, change is so typical that we’ve become numb to it as leaders. However, you can not only survive, you can thrive and shape the impact on your people. Hear how Julia has adapted personally in times of great change. Learn practical and actionable strategies for steering teams and accelerating growth through acquisitions and mergers, including changes in objectives, leadership, and politics.
CMOs occasionally have the opportunity to do a “hard reset” in order to shape the future of their organizations. In this session, Alex will describe the pivot toward data and performance in order to shore up the lack of infrastructure investment in the past and the organizational and cultural challenges that presented. He’ll also share the new opportunities this investment provides for the brand going forward.
Q&A and Wrapup
Marketing thought leadership at its best.
CMO Forum is an annual event that gathers top CMOs and marketing VPs from B2B, B2C, nonprofits and startups to discuss their successes, failures, and lessons learned. The Marketer of the Year award will be presented at the 2022 event.
This event is formerly called CMO Smart.