Marketing Career Development Groups

Professional development by marketers, for marketers

Starting February 27, 2023, AMA Chicago is expanding opportunities yet again to deliver career development groups – both led by certified coaches who are marketers themselves. In a small group of peers, you’ll develop career goals, identify your leadership style and build out the next steps in your career.

Groups are available for early-career marketers or executive marketers.

Professional Development for Early Career Marketers

This group is for marketers late in the first phase of their career, with 3 to 8 years’ experience, who are currently employed. The group is built around gaining insight into strengths, weaknesses and values so that you can create a marketing career that is satisfying to you. Through group and individual work, members will better understand how their preferences make for a fulfilling work experience. It will not be focused on job searching skills.

Registration is $595 and is limited to 15 members.

Early Career Marketers

Expected Outcomes

  • Articulate individual 5-year career goal and immediate next steps
  • Greater understanding of strengths and areas for improvement
  • Increased ease with giving and receiving feedback
  • Skills for building better relationships at work
  • The whys and hows of networking
  • Understanding of organizational goals and impact on your career aspirations
Early Career Marketers


  • Eight monthly meetings, held via Zoom. First session 90 minutes, all others 60 minutes. “Fieldwork” assignments in between meetings to test and improve skills.
  • Dedicated slack channel for between-meeting support and relationship building.
  • Complementary 1-1 session with Coach Paula McLeod included.
  • Registration is $595 per person and includes 12 months of AMA Chicago membership.
Early Career Marketers

About Paula

Paula McLeod is an advertising and marketing veteran, having started her career at Leo Burnett and worked as a Marketing Manager for Unilever where she managed 3 agency partners and 175 SKU’s in 4 categories. Ten years ago she pivoted to fulfill her mission as a coach. That mission is “to help people find fulfillment and success at work, however they define it.” Her clients include C-suite executives and those with only 2-3 years in the work world, marketers, strategists, creatives, media-types and specialists. She holds credentials from Coaches Training Institute, the International Coach Federation, and Marshall Goldsmith SC Coaching.

Paula has been active in AMA Chicago for many years. She also has built a webinar series for her college alumna that regularly attracts an audience of 150+ and she produced and co-wrote an award-winning short film, A Nantucket Wedding.

If you have questions or would like more information, email Paula.


I wish had access to this type of program earlier in my career. It would have helped me navigate my career more efficiently.

Michelle Robin, Brand Your Career

Paula was skilled at creating community among our group of multi-age women in a videoconference format, and managed conversations that were inclusive, supportive and encouraging.  She matches her workplace savvy with compassion and is an excellent coach.

Brett Perryman, group participant and subsequent private client

Executive Development Group for Experienced Marketers

In this 2-phase group, experienced marketers will hone their leadership skills. In Phase 1, members will complete the Positive Intelligence® program, based on the New York Times bestselling book Positive Intelligence by Shirzad Chamine. In Phase 2, the group will meet every other week for 8 weeks to deepen learning on topics such as stress management, leadership, relationship mastery, and productivity/performance. The group is capped at 12 participants per cohort, with additional options available.

Apply & Register
Experienced Marketers

Expected Outcomes

  • Respond to challenges more thoughtfully
  • Manage stress and lessen its impact
  • Feel more in control of work & life
  • Create sustainable, productive leadership habits that you can use for the rest of your career
  • Improve self-confidence so you can tap into your authentic leadership style more often
  • Boost your performance by using your energy more effectively, developing others and encouraging teamwork & collaboration
  • Strengthen your relationships at work and at home
Apply & Register
Experienced Marketers


  • Phase 1: Learn the Positive Intelligence® system in 8 weekly virtual meetings. Run through an app, the program includes daily content and exercises to develop mental fitness, which builds powerful habits for a positive mind and creates new, sustainable leadership skills. The app also includes videos, a community channel for discussion, and more.
  • Phase 2: Deepen learning, experience the system, navigate key leadership challenges in 8 bi-weekly virtual meetings.
Apply & Register
Experienced Marketers

Pricing & Cohorts

Each cohort is capped at 12 participants. If the first cohort fills, a waitlist will be opened. People on the waitlist will be notified when spaces are available.

  • Individual fee: $3,900
  • Groups of 3 or 4 from the same company: $3,600 per person
  • Groups of 5+ from one company will have their own cohort at $3,300 per person. Contact for a private registration link.

Every registration includes 12 months of AMA Chicago membership.

Apply & Register
Experienced Marketers

About Beryl

Beryl Greenberg is an executive and career coach who champions leaders in the marketing and advertising industries. She supports high performing professionals to gain clarity on their leadership, career path and work/life balance to go for their dreams without stress or guilt getting in the way.

Beryl is a certified coach, leadership facilitator and group coaching leader in private practice. She works with individuals and groups privately and within companies, as well as leads groups through CHIEF, the women’s executive community. Beryl is the founder and Co-Leader of the successful Mothers@Agencies Group Coaching Leadership Program where agency mothers transform their lives to be happier and more productive. As she is a former advertising agency veteran and executive recruiter, her clients appreciate her knowledge of the industry.

If you have questions or would like more information, email Beryl.


I’ve benefitted so much from leadership coaching. I learned how to communicate more effectively with peers and people whom I managed. Coaching elevated my career!


Beryl helped me to see where some unhealthy mindsets were holding me back from envisioning what was really possible for me. As a result, I was able to conquer some of those inner demons and find a role that suited my skills and also provided me with the balance I needed for my family and non-work life.

Heather Leonard, Fannie Mae