Our LinkedIn Live Talks
View recorded conversations between Chicago marketing leaders on today’s most important topics and trends.
Succeeding in Fractional, Contract and Freelance Marketing Roles
October 2024 | Get tips on thriving as an independent marketer: Karen Hatfield, Interim CMO of Aeris, shares thoughts and comments from the Career Connections event on this topic. She is interviewed by AMA Chicago Past President Allison K. Summers. (22 minutes)
Preview of the Marketing Immersive Workshops
August 2024 | Session leaders during the September 12 Marketing Immersive event share insights into their topics. Hear from AMA Chicago Past President Shannon Lee of StudioNorth about Creating a Marketing Plan on a Page; Andy Crestodina, CMO of Orbit Media, on Content Strategy and SEO for Lead Generation; and Kristian A. Alomá, Ph.D. and founder of Threadline, on Harnessing Narrative Psychology for Effective Personas. (28 minutes)
The Importance of Mentorship in Growing Your Career
July 2024 | AMA Past President Chris McGuire talks with Cheryl Grace of Powerful Penny about how a mentor can guide and boost your marketing career. They also chat about AMA Chicago’s annual Mentorship Program, which begins every September and matches rising marketers with experienced professionals for one-on-one meetings over several months. Details, including a new roster of mentors, are announced in the summer. (18 minutes)
Immersive Storytelling for Your Brand
June 2024 | Matthew Wren of VRAR Chicago chats with AMA Chicago Past President Leslie Marshall of Mesmerise about use cases for immersive technology, including VR and spatial computing, in storytelling. (19 minutes)
Book Club Special Interest Group (SIG) Leaders Talk Selections, Authors and Memorable Moments
May 2024 | AMA Chicago Book Club co-chairs Kevin L. Davis and Beverly M. talk with Allison Summers about the books the Special Interest Group has read and will read, the authors who have visited the group and the book club’s most memorable moments. (22 minutes)
BrandSmart 2024 Preview
April 2024 | BrandSmart 2024 co-producer Harvey Morris and event emcee Leslie Marshall talk about everything attendees can expect to learn and enjoy at this year’s conference, taking place April 24 at Navy Pier. (17 minutes)
Transforming Data into Compelling Brand Stories
March 2024 | As the Director of Diversity, Equity, Inclusion and Belonging at Loyola University’s Quinlan School of Business, Lova is dedicated to fostering a diverse, equitable and inclusive environment. He also specializes in international marketing and teaches a course on research, insights and storytelling. In his role as a consultant and co-founder of SAVA Consulting Group, Lova helps organizations enhance their inclusive intelligence through tailored tools and strategies. (22 minutes)
Navigating the Future of Marketing
January 2024 | As the Chief Marketing Officer at Mesmerise, Leslie Marshall oversees the global marketing strategy and execution to demonstrate how their team is the enterprise’s trusted guide to unlock human potential through groundbreaking use of XR, VR, AR and AI technologies. She is also the Immediate Past President of the Board of Directors at AMA Chicago. Leslie shares her expert insights on creating marketing campaigns that integrate spatial computing and AI. (28 minutes)
Demand Generation
2023 | In this live conversation, Jessica Runnion of Letsignit talks with AMA Chicago Past President Allison K. Summers about a strategy to generate solid leads, where brands falter and opportunities for connection with customers.
Recordings of these LinkedIn Live conversations are coming soon:
February 2024 | A conversation with AMA Chicago’s 2023 Marketer of the Year—Chris Duncan, Vice President, Consumer Insights & Digital Marketing at Claire’s. Chris is highly effective in helping transform Fortune 500 companies into customer-led organizations. He is also a well-respected leader known for collaboration and has a passion for building teams to compete in complex environments.
January 2024 | Developing a Technology Strategy to Boost Business: William Dunn works with practice leaders to deliver the highest ROI by enabling the automation of business processes to reduce friction. He works with key clients to help establish IT strategy, product development and organizational and HR alignment. With more than 25 years in business providing IT consulting services, he takes a broader view of many verticals and identifies the opportunities to apply the latest technology to dramatically impact the business.