CMO Forum
The Relentless Pursuit of Customer Value
An organization’s relentless pursuit of customer value is essential to its long-term viability. It is the basis for creating customer loyalty, competitive advantage, positive word of mouth and reputation, innovation, continuous improvement, enhanced employee engagement, and sustainability.
Speakers
Tifair Hamed
CMO of P33 ChicagoLaura Luckman Kelber
Chief Experience Officer Double GoodKaruna Rawal
Chief Revenue Officer & Chief Marketing Officer Nature’s Fynd
Agenda
Networking & Light Refreshments
Connect with fellow marketers from the C-suite to new hires over light refreshments.
Note: This is a hybrid event. The event is in-person at Edelman from 5:30 to 8. A simulcast will be available at 6:30 when the program begins. Choose to attend in-person or virtually when you register.
Welcome & Introduction
Marketer of the Year Award Presentation
AMA Chicago will announce Marketer of the Year, honoring an outstanding brand marketer.
Session 1
The Power of a Research-supported Strategy
Customer-centric marketing has to begin with a research-supported strategy. With this strong foundation, the entire organization can – and should – focus on the goal of serving customers and delivering the best experience. From KPIs to marketing touchpoints, each step of the journey can be tailored to customer value.
Session 3
Q&A
The speakers will participate in a panel Q&A.
Sponsored by
Marketing thought leadership at its best.
CMO Forum is an annual event that gathers top CMOs and marketing VPs from B2B, B2C, nonprofits and startups to discuss their successes, failures, and lessons learned. The Marketer of the Year award will be presented at the 2023 event.
This event is formerly called CMO Smart.