Connex | May 12, 2021

Stay connected through Connex! We’re virtually bringing together colleagues, friends, entrepreneurs and creative professionals. Connect with fellow marketers to talk over hot marketing topics in small groups.

Please note that, to enhance your experience, all participants must use a computer and headphones for this Zoom meeting. We will not offer a dial-in (phone only) option for this event. Thank you! 

“AMA Connex event last night was one of my favorite meetings since joining AMA Chicago last year.” 

– Nicole Tuthill

Round Robin Discussion Groups

The virtual event features small group breakouts. Attendees will be divided into three Zoom breakout rooms, each hosted by a topic expert. Every 20 minutes, you’ll rotate rooms to hear from a new expert and meet new peers. By the end of the event, you’ll have been in a breakout group led by each of the three experts.

Topic 1: The Press Release: To use or not to use the news wire

Karolyn Raphael, President of Winger Marketing

Karolyn will discuss the much-debated use of the newswire! Learn how to decide when a business should announce their news with a wire service and when personalized outreach is the best choice. Learn about recommended professional newswire options, the benefits, costs and ROI.

Topic 2: Content Creation

Allison Summers, Executive Director at Zonta International

In her group, Allison will highlight lessons learned no matter the platform and tips for systemizing. Come ready to share what channels/martech resources you find to be great for your businesses and how you measure success.

Topic 3: Human-Centered Design

Jennifer Severns, Human-Centered Design Consultant

As marketing and business adjust to a constantly-transforming digital world, brands struggle to to quickly interpret data and insights to respond to evolving customer expectations. Enter Human-Centered Design (HCD). We’ll explore how HCD is changing the way we solve marketing and business problems and share real-world tactics to apply HCD to identify solutions faster.