How to Make Yourself Marketable and Make an Impact with Your Personal Brand

In this session, attendees will discover the key strategies for building a strong—and most importantly, authentic—personal brand. The discussion will focus on identifying your unique value proposition, leveraging digital platforms for greater professional visibility and establishing expertise through thought leadership.

Whether you are a student, experienced professional or entrepreneur, this session will help you stand out in today’s competitive market. As personal branding continues to gain momentum, now is the perfect time to refine your approach to elevate your presence within your industry—and beyond.

 3 KEY TAKEAWAYS 

1. Craft Your Unique Value Proposition: We create them for brands, but what about ourselves? Let’s explore how to communicate to stand out.
2. Maximize Personal Digital Options for Authentic Branding: Discover simple, impactful strategies to boost your visibility—that won’t waste your time.
3. Thought Leadership at Any Stage: No matter where you are in your professional journey, you can establish influence and credibility within your field.

AGENDA

12 p.m. Introductions
12:10 p.m. Christine White
12:40 p.m. Q&A

Our Speaker

Christine White

Assistant Professor of Practice & Director of Partnerships and Growth Initiatives | University of Tennessee

Christine White is an Assistant Professor of Practice and the Director of Partnerships and Growth Initiatives in the Department of Marketing at the University of Tennessee’s Haslam College of Business. Since joining the university in 2020, she has successfully launched the Marketing and Sales Innovation Alliance, a dynamic program that fosters industry partnerships and connects students with real-world opportunities.

Before transitioning to academia, Christine built a 20-year career in marketing and sales, most notably at Regal, where she held senior marketing leadership roles. Her work included leading regional and national promotions, strategic partnerships, theatre launches, luxury amenity rollouts, and loyalty marketing — all contributing to Regal’s growth as a national entertainment leader.

Christine’s passion for bridging academia and industry fuels her work today. She teaches graduate-level courses on building a personal brand and is dedicated to helping professionals and students alike develop authentic, marketable identities that make an impact.

Christine’s LinkedIn

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