The Palmer Marketing Awards
Honoring All Types of Marketing Campaigns
About the Awards
The Palmer Marketing Awards celebrate outstanding marketing campaigns that deliver exceptional creativity, innovation and results. They’re named in honor of James L. Palmer, the first president of the Chicago chapter of the American Marketing Association, starting in 1937. Palmer was also a University of Chicago marketing professor and president and CEO of Marshall Field & Co. during its mid-20th-century expansion.
These awards recognize the work that sets benchmarks in the industry—from groundbreaking strategies to campaigns that captivate and inspire. With nine distinct categories, this is your opportunity to showcase your campaigns that moved the needle and made an impact.
Award Categories
Explore our nine award categories designed to spotlight the diverse range of marketing excellence. Whether it’s a digital-first initiative or a campaign that redefines brand storytelling, there’s a category that fits your work.
PRODUCT OR SERVICE LAUNCH AWARD
Acknowledging excellence in marketing campaigns that successfully launch new products or services for the organization.
MOMENTUM AWARD
Recognizing outstanding marketing efforts that propel existing products or services to new heights for the organization.
DATA AND MARTECH AWARD
Recognizing the best utilization of data and/or marketing & advertising technology in a campaign for the organization.
ENGAGEMENT AWARD
Celebrating campaigns that compel audiences to connect and engage with the organization.
INTEGRATED MARKETING AWARD
Honoring exceptional integration of multi-channel marketing strategies that drive business results for the organization.
NOT-FOR-PROFIT MARKETING AWARD
Celebrating the most impactful marketing campaigns dedicated to supporting and promoting important causes and proactive community service.
INFLUENCER COLLABORATION AWARD
Recognizing the creative and effective utilization of influencer/creator marketing to achieve notable business outcomes for the organization..
B2B AWARD
Recognizing outstanding marketing campaigns to attract and capture leads for key targets for the organization.
BEST USE OF GENERATIVE AI
Celebrating campaigns that demonstrate the ability to harness the evolving field of large language models to drive improved business impact.
Submissions
While the Palmer Marketing Awards celebrate campaigns that reflect the vibrant spirit of Chicago and the Midwest, we welcome submissions from marketers nationwide whose work embodies the creativity and innovation we champion.
Winning a Palmer Marketing Award is more than an accolade—it’s a testament to your campaign’s impact and ingenuity. Here’s why you should submit:
- Gain Industry Recognition: Position your campaign as a benchmark of excellence in marketing.
- Showcase Your Impact: Share the success of your campaign with peers, clients, and stakeholders.
- Inspire Confidence: Reinforce your team’s creative and strategic expertise by earning industry acclaim.
- Elevate Your Brand’s Reputation: Be recognized as a leader driving marketing innovation and results.
The spotlight is on impactful campaigns — don’t miss the chance to shine!
Entrants should read the entry packet before preparing their submission. The guidelines include more details on the award categories, eligibility, judging guidelines and complete terms and conditions.
Sign up to be notified when the 2025 guidelines are available.
February 14, 2025 – Submissions open
April 17, 2025 – Submissions close at midnight
April 18, 2025 – Judging begins
May 7, 2025 – Judging concludes
June 2025 – Evening awards ceremony
The Palmer Marketing Awards judging panel features marketing experts from across the United States. View our expert judges.
Submit Now
The countdown is on! Submissions for the Palmer Marketing Awards close on April 17, 2025. This is your moment to showcase the campaigns that made a difference and redefined industry standards.
Click below to start your submission: