Connex Connex July 8, 2020
Wednesday, 08 July 2020 7:00 pm - 9:00 pm
Stay connected through this special online edition of Connex! We’re virtually bringing together colleagues, friends, entrepreneurs and creative professionals from the best companies in the Midwest. Connect will fellow marketers to talk over what’s happening in marketing in small groups.
Round Robin Discussion Groups
The virtual event will feature the small group breakouts we have had at live Connex. Attendees will be divided into three Zoom breakout rooms, each hosted by a topic expert. Every 20 minutes, the experts will rotate, until each attendee has been in a breakout group led by each of the three experts.
Please note that, to enhance your experience, all participants must use a computer and headphones for this Zoom meeting. We will not offer a dial-in (phone only) option for this event. Thank you!
Topic 1: Leveraging Public Relations for SEO
Karolyn Raphael, President, Winger Marketing
Does your SEO team give PR trackable, optimized links for all earned media? An expert in marketing and public relations, Karolyn will discuss how to make public relations and search engine optimization work together to bring more customers to your brand. Her session will tie in to our July 29 session on the future of search!
Topic 2: Marketing in Turbulent Times
David Fabbri, Chief Strategy Officer, LoSasso Integrated Marketing
From the disruptions caused by COVID-19, to social upheaval stemming from the George Floyd tragedy, the world is a state of constant change. Marketers today are challenged to know how to best avoid missteps and unintended consequences, while at the same time taking advantage of new digital marketing opportunities that come with change.
Topic 3: What Gen Z and Millennial customers want to hear from your brand
Lauren Ramsey, Chief Engagement Officer, Betsy Bash
Has your social media strategy been reworked multiple times, leaving you wondering what to post on social in our “new normal?” Lauren Ramsey, Chief Engagement Officer at Betsy Bash, will be facilitating a round table to discuss what Gen Z and Millennial customers want to hear from your brand during these times and beyond.
