How to Use Measurement as a Competitive Advantage

Digital marketing is rapidly evolving with new user-privacy expectations and regulatory updates. It’s not sustainable for the industry to continue operating reactively. We must rethink our approach for privacy-safe advertising to lead and be ready for the future. It’s important for brands to invest in innovations that deliver privacy-safe experiences for customers and protect marketing performance. Join Google and AMA Chicago to understand key strategies to enable business success and delight customers in 2022 and beyond.

This discussion will address how to:

• Measure impact across all sales channels
• Reach audiences that are most valuable to you
• Attribute value within & across media channels

Sponsored by

This is a hybrid event. All attendees will receive a recording of the event.

Speaker: Ted Buell

Ted is Director of Analytics for Google’s U.S. sales & marketing organization. He advises Fortune 500 companies in the retail and B2B sectors on how to drive business growth through digital marketing.  Ted helps companies understand how consumer behavior is changing, how to reach consumers throughout their decision journey, and what digital strategies grow revenue and profits–including branding, customer acquisition, and customer retention and loyalty.  Ted earned a BS in Systems Engineering from the University of Virginia and an MBA from the University of Chicago Booth School of Business.

Ted Buell

Managing Director, Marketing Analytics – Retail, Apparel, Consumer Goods at Google