Driving Growth in a Changing Privacy Environment

As people’s expectations around data privacy have shifted, it’s more important than ever to update your data strategies so you can continue to share relevant ads and measure campaign success. Forward-looking marketers are already embracing privacy as an opportunity to accelerate growth. Hear a simplified explanation of the changes taking place around consumer privacy and the actions you can take now to deliver on both your customers’ expectations and your marketing goals.

Three takeaways you can apply:

• Understand the upcoming changes surrounding data privacy and how they will affect your marketing department
• Learn how to adjust your marketing efforts and create a data-first, privacy-safe strategy
• Generate ideas to meet your goals and enhance campaign performance while taking consumer privacy into account

Speaker: Zach Walz

Privacy Specialist at Google

Zach Walz is a Privacy Specialist at Google. After spending over a decade in measurement and analytics, he saw the impact of the changing privacy landscape and wanted to help marketers learn how to navigate it. He focuses on how changing consumer expectations, regulations and technology changes impact the ads ecosystem and helps clients learn to ready themselves for the future. Zach lives in the Andersonville neighborhood of Chicago with his husband and Shiba Inu dog.