At Workforce.com, I design and implement multi-channel demand generation campaigns that have led to a 14% increase in qualified leads and a 2.8% boost in the sales pipeline within six months. By engaging prospective clients through targeted retargeting and segmented ad campaigns, I successfully increased website traffic by 85%, reaching over 60,000 new and existing leads.

I also developed and published over 150 webinars featuring industry-leading keynote speakers on YouTube, resulting in a remarkable 2,327% increase in content views, from 15,767 in 2023 to 382,748 in 2024. My role involves collaboration across sales, customer success, and software development teams, where I enhance customer acquisition and retention by creating more than 30 custom HubSpot reports and leading product-market fit surveys.

Additionally, I've grown our newsletter subscriber base by 73% and doubled open rates by implementing innovative audience engagement strategies targeting HR professionals.