CMO Forum 2025: Purpose-Driven Marketing — Creating Impact That Resonates

In today’s ever-evolving landscape, consumers and stakeholders expect more than products and services — they want brands that stand for something. Attend this year’s forum to learn how purpose can be a powerful marketing driver across sectors — B2B, B2C and nonprofits.

Three industry experts will share their insights, real-world strategies and lessons learned from aligning brand values with audience expectations to build deeper trust, loyalty and impact.

Presentation of the 2025 AMA Chicago Marketer of the Year will open this event!

Our Speakers

Laura Meyer
Founder and CEO | Envision Horizons

Laura Meyer is the founder and CEO of Envision Horizons, an Amazon growth solutions agency that has revolutionized how brands succeed on Amazon and across other digital marketplaces. With over a decade of industry experience, including a background at Amazon Media Group in New York City, Laura brings comprehensive expertise to the complex world of digital retail. Since founding Envision Horizons in 2017, Laura has transformed it from a startup into a global performance marketing leader across the entire e-commerce ecosystem.

Her expertise has earned her recognition on the Forbes Next 1000, 2024 Rethink Media Top Retail Influencer list, Entrepenista 100 and Inc 5000, alongside nominations from Business Insider and Amazon Ads. Beyond building her company, Laura drives industry conversation through her influential LinkedIn presence and widely-read newsletter, The Weekly Horizon. She regularly publishes cutting-edge retail media strategies and comprehensive e-commerce playbooks that have become essential reading for brands seeking to maximize their digital shelf presence across all platforms. A passionate angel investor supporting female-founded and mission-driven companies, Laura balances motherhood with two young daughters while driving innovation in the e-com and retail media landscape.

Laura’s LinkedIn

Jill Abbott
GM & CMO | Vital Proteins / Nestlé

Jill Abbott currently serves as the Vice President of Consumer Marketing and Innovation for Nestlé Health Science’s Lifestyle brands, including Vital Proteins, Garden of Life and Nuun. Jill has a long tenured career leading brands at the intersection of purpose and cultural relevancy, with experiences at Gatorade, Pepsi and Mountain Dew prior to joining Vital Proteins.

Jill’s LinkedIn

Laura Herrera
Chief Marketing & Revenue Officer |
Griffin Museum of Science and Industry

Laura Herrera is a cultural leader, strategist and entrepreneur with two decades of experience driving growth and visibility for mission-driven organizations. She currently serves as Chief Marketing and Revenue Officer at the Griffin Museum of Science and Industry in Chicago, where she leads integrated strategies to strengthen brand visibility, expand audiences, grow earned revenue and position the museum for its 2033 centennial vision.

Her career spans executive roles in communications, marketing and revenue strategy across the cultural and civic sectors, where she has built nationally recognized campaigns, stewarded major capital projects and forged partnerships with Fortune 500 companies and philanthropic leaders.

An advocate for civic engagement and inclusive growth, Laura serves on multiple boards and collaborates widely across Chicago’s arts, business and community ecosystems. She is passionate about the intersection of culture, entrepreneurship and social impact—always working to inspire inventive ideas, foster meaningful connections and strengthen the institutions that shape our shared future.

Laura’s LinkedIn

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