CareerSmart – September 2019

Build a stronger employment brand

Wednesday, 25 September 2019 5:30 pm - 8:30 pm IIT Downtown Campus, 565 W. Adams St., 10th Floor

What is CareerSmart?

Whether you’re a job seeker or a hiring manager, you need effective marketing to fulfill your goals. Discover the latest insights and tools for creating a stronger employment brand at CareerSmart — the Midwest’s top event for marketing careers. Job-seekers will learn tangible steps toward finding their ideal marketing positions, while employers will enjoy tips, advice and discussions with Chicago’s leading recruiters, coaches and HR professionals. It’s the ultimate evening for anyone with a marketing career!


  • Terry B. McDougall

    Executive & Leadership Coach

    Terry B. McDougall is an Executive & Leadership Coach who helps overachieving marketers become happier and more effective at work. Prior to starting her coaching practice Terry was a marketing leader for 21 years at BMO Harris Bank and Wells Fargo. She is the author of an upcoming book titled “Winning the Game of Work: The Unwritten Rules to Achieving Career Success & Happiness.” Terry has a BA in Economics from the College of William & Mary and an MBA from the University of Maryland. She resides in suburban Chicago.

  • Mark Shevitz

    Executive Vice President, Brand Strategy, CBD Marketing

    Mark Shevitz is Executive Vice President, Brand Strategy, at CBD Marketing. His presentations draw upon his experience completing employment branding assignments for Aflac, OfficeMax, Pfizer, Allstate, Chipotle Mexican Grill, Adventist Health Systems, Sears and dozens of other companies. Mark leverages strategic brand communications disciplines to create impactful messaging to recruit and retain top talent across a variety of skill sets. Mark helped found Career Builder’s employment branding practice in 2008 and he and CBD Marketing continue to partner with the company on employment branding projects.

What you’ll gain

  • Tangible steps you can take to find a career you love in marketing whether you’re hunting for a new job or looking to move within your own organization.
  • How to create a relevant employment brand. In today’s recruiting environment, a compelling employment brand is more important than ever. You’ll learn a step-by-step process for creating an impactful employment brand for your company.
  • Tips, advice and discussions with Chicago’s leading recruiters, coaches and HR professionals that will help demonstrate how to make the ideas shared by the speakers really happen in your career and organization.
  • Dinner! Attendance at CareerSmart includes a catered meal and beverages – because no one should go through professional development on an empty stomach.
View the Agenda

Special Offer

All ticketed attendees will be registered to win a free ticket to CMO Smart, where they will have the opportunity to hear from some of the industry’s best brands and their CMOs and network with senior marketers from all across Chicago. Attendees need not be present to win.

Learn more

Who should attend?

At CareerSmart, you will find ways to earn more emotional and financial rewards in your career – whether you’re 26 or 62, and whether you’re looking to develop yourself or develop your teams. This event is ideal for:

  • Experienced marketers who want to move their career forward
  • Hiring decision-makers who want to find and attract Chicago’s best marketing talent
  • New or prospective managers looking to enhance their leadership

Speed Coaching

Choose your seat at CareerSmart based on your role and interest. Our Experts in the Crowd will act as leaders, facilitators and coaches, providing a more intimate experience by answering your questions, guiding discussion and building from the speakers’ topics into the your life.

Starting at 7 p.m., you’ll get access to experts in career planning, development, recruitment and coaching through intimate, personalized discussions at each table.

Our Sponsors

Premier Sponsor

Table Hosts


Individuals and organizations interested in reaching an audience of marketing professionals in transition or hiring managers responsible for filling marketing roles will find a number of opportunities to do so through CareerSmart. Sponsorship opportunities range from marquee sponsorship as a platinum sponsor to venue and catering and our most intimate table host opportunities.

Learn more [PDF]

Highlights from our April CareerSmart