Wednesday, August 29, 2018, 5:30 to 8:30 p.m.

Loyola University Chicago Quinlan School of Business

16 E. Pearson St., Chicago

AMA Chicago invites you to an exclusive first-hand look at new data from The CMO Survey, the leading-edge survey of national trends predicting the future of markets, tracking marketing excellence, and improving the value of marketing since 2008. Join top Chicagoland CMOs and other marketers in a conversation with Dr. Christine Moorman, the study’s lead researcher and senior professor of Duke University’s Fuqua School of Business.

The CMO Survey is the longest running non-commercial survey for and about the field of marketing. The study is developed by surveying more than 2,700 top marketing executives at for-profit companies. Leading CMOs across the country rely on the biannual survey for valuable information to help them stop reacting and start anticipating the future of marketing.

CMO Smart is a valuable opportunity to:
  • Get the info you need to stay ahead of the national curve and anticipate opportunities to maximize 2019 marketing programs.
  • Gain an exclusive, firsthand update from the leader of the longest running noncommercial assessment of national marketing trends developed by surveying marketing executives.
  • Connect with your CMO peers and other marketers to share successes, solutions and pathways to lead marketing forward in Chicago and nationwide.

Agenda

5:30 – 6:30 p.m.
Registration, Networking & Cocktails
6:30 – 8:30 p.m.
Presentation, Q&A, Group Discussions

Speakers


Christine Moorman, MBA, PhD
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Christine Moorman, MBA, PhD

Founder and Managing Director, The CMO Survey
T. Austin Finch, Sr. Professor of Business Administration, The Fuqua School of Business, Duke University

Dr. Christine Moorman’s research interests are focused on marketing strategy with a particular emphasis on how customers, managers, organizations and financial markets learn about marketing.

Dr. Moorman has published her research in top marketing and management journals, and she is the author of Strategy from the Outside In: Profiting from Customer Value, which was awarded the 2011 Berry Book prize for the best book in the field of marketing. Named a Fellow of the American Marketing Association in 2017, she was also awarded the 2012 Paul D. Converse Award for significant contributions to marketing theory and to the advancement of science in marketing.

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Steven Handmaker
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Steven Handmaker – Emcee

Chief Marketing Officer, Assurance

Steven Handmaker is the Chief Marketing Officer of Assurance, one of the largest, independent insurance brokerages in the U.S. He serves as a member of Assurance’s executive management team and is responsible for the company’s marketing, communications, branding and digital media efforts. As Assurance’s top creative professional, he provides counsel on all strategic initiatives and acts as the primary writer and editor of key company messages.

With more than 20 years of successful marketing experience, including his current tenure with Assurance, Steven’s become a sought-after public speaker on a variety of topics related to marketing corporate culture and building a “Best Place to Work.” Over the past 10 years, he’s leveraged the power of employee engagement and marketplace differentiation into more than 100 national and local recognitions for Assurance as a top workplace. In 2015, The CMO Club presented Steven with its national Leadership Award for demonstrated success in building, leading, and motivating a high-performing organization.

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Sponsor

CMO Smart is an exclusive first-hand look at new data from The CMO Survey, the leading-edge survey of national trends predicting the future of markets, tracking marketing excellence, and improving the value of marketing since 2008. Top Chicagoland CMOs and other marketers will join the conversation with Dr. Christine Moorman, the study’s lead researcher and senior professor of Duke University’s Fuqua School of Business. Be a part of this important event to stay current with what the future looks like for your clients and prospects. Learn more [PDF]

In-kind Sponsors