Workshop Series

The Science of Great Storytelling

Thursday, 21 January 2021 12:00 pm - 1:00 pm

No matter what your position in the org chart, you have a story to tell! Stories drive change, drive challenge and drive people development.

Through this workshop, you will learn the science of stories based on social science and neuroscience. Bruce Williamson will provide tools and guidance so you can begin to write your own ‘essential story’ to tell and to drive change in your business, brand or yourself.

Key takeaways:

  • The science of great storytelling and the 7 essential stories of business
  • How to become great storytellers for your business, brand and yourself
  • How to write your story and tell it to drive change

SPECIAL OFFER
Attendees will be entered in a raffle to win one of 3 signed, personalized copies of Bruce’s new book on business storytelling. All attendees will receive 25% off a signed copy of his previous book, Legacy Leadership, through his website.

Register

Our Speaker

Bruce Williamson

Vice President, Innovation and Chief Marketing Officer Lavazza Professional, North America Bruce is responsible for the development and implementation of the Lavazza Professional’s research and development strategy, brand/product and portfolio planning for drinks, machines and packaging. In addition, Bruce is also the head of marketing for North America including responsibility for marketing strategy, brand development, and marketing activation. Bruce is passionate about talent development, specifically on legacy development. He is the author of two books on legacy building: Leaving Legacy: Lasting Leadership that Makes a Difference and Marked in Stone, Building your Family Legacy, and a leadership podcast. He is currently writing his third book – The 7 Essential Stories of Every Business. He is an executive coach, inspiring public speaker and leads legacy building workshops for teams and organizations.

Zoom information will be emailed to registrants 48 hours, 2 hours, and 10 minutes before the event begins.

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