Blueprint for Email Marketing Success

How to build a channel strategy that delivers 

2020 has thrown us all a curveball yet provided the opportunity to pause, reflect, declutter and recenter. The same goes for your marketing. If you haven’t revisited your digital strategy and email programs (or didn’t have them to begin with), it’s the perfect time for a reset and up-level! 

Join Karen Talavera, email expert and founder of Synchronicity Marketing, as she shares a framework for developing and executing a successful email marketing strategy in 2020 and beyond.

Key takeaways

• Learn the 5 categories of email campaigns that should be part of every program, why you need them, and how they increase subscriber revenue and engagement.
• Learn the high-value automation-driven campaigns that are absolutely essential to a successful email strategy.
• Receive a framework for devising an email channel strategy, identifying the specific message types to include, and learning how to prioritize what to do first
• Understand which attributes and tactics optimize email response the most, and why.

CEUs are available for marketers who have or are working toward their Professional Certified Marketer (PCM) speciality.

Special offer

All participants will receive Synchronicity Marketing’s complimentary “Blueprint for Email Marketing Success” digital workbook ahead of time and be guided through interactive group exercises utilizing it during this workshop. Participants will walk away with the foundations of an email marketing strategy and success plan they can immediately begin executing.

Sponsored by

Register

Our Speaker

Karen Talavera

Karen Talavera is the founder of Synchronicity Marketing where she is an email marketing expert, digital marketing strategist, consultant, speaker and professional educator with 20 years’ experience in data-driven marketing. She has contributed to email and digital program strategy and performance improvement for thousands of brands in DTC, financial services, travel, healthcare, retail and tech including Google, Disney Consumer Products, Kendo Brands, City National Bank, AAA, Medtronic, Fidelity, Amway and many more.