Signature Speaker Series

Community Engagement Marketing

Tuesday, 17 October 2023 5:30 pm - 8:00 pm

2023 BrandSmart Award Grand Champion Winner Presentation

In this presentation, attendees will hear about Choose Chicago Neighborhood Strategy Team’s innovative community engagement program.

A highlight of this program is the Neighborhood Resident Influencer program, designed to involve social media-savvy residents from various neighborhoods. These residents play a pivotal role in creating genuine and captivating content that highlights their communities’ unique attractions and activities. Recognizing the growing desire for authentic travel experiences, this approach resonates with travelers seeking genuine connections.

The collaboration with local residents has proven to be immensely successful and greatly benefits the local businesses and attractions that have been showcased so far.


Rob Fojtik, Vice President, Neighborhood Strategy, Choose Chicago, will provide valuable insights during this presentation, including:

  • Methodologies
  • Strategies
  • Outcomes that can be adapted to enhance your own campaigns


5:30 pm – 6:30 pm networking and a light supper

6:30 pm – 8:00 pm presentation with Q&A


Light supper

Our Speakers

Rob Fojtik

Savage Smyth
920 N. Franklin
Chicago, IL 60610

FREE for members and $30 for non-members.

This is a hybrid event.

When you register, you will choose to attend in-person or virtually via a Zoom simulcast.

All attendees will also be sent a recording of the event the following week.

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