Connex May 13, 2020

Wednesday, 13 May 2020 7:00 pm - 9:00 pm

Say connected through this special online edition of Connex! We’re virtually bringing together colleagues, friends, entrepreneurs and creative professionals from the best companies in the Midwest. Connect will fellow marketers to talk over what’s happening in marketing in small groups.

Round Robin Discussion Groups

The virtual event will feature the small group breakouts we have had at live Connex.  Attendees will be divided into three Zoom breakout rooms, each hosted by a topic expert. Every 20 minutes, the experts will rotate, until each attendee has been in a breakout group led by each of the three experts.

Please note that, to enhance your experience, all participants must use a computer and headphones for this Zoom meeting. We will not offer a dial-in (phone only) option for this event. Thank you! 

Topic 1: Audio Branding

Topic 2: Agile Marketing

Marketers are reacting to new information daily, causing us to pivot our plans quickly. Agile marketing is about finding new ways to be present, appropriate and nimble, allowing your brand to rise to the challenges that face us in a timely manner. I’ll share some effective approaches, then open the discussion to hear how you’re responding and what techniques you’ve found most valuable.

Topic 2: Emotional Branding

When we talk about brand stories, we tend to focus on communications, brand messages and viral videos. Kristian will go deeper, leading a discussion about the psychological power of building your brand with a narrative in mind and what it means to have a truly emotional brand

View Kristian Alomá, PhD, at a previous Connex event, talking about his area of expertise: emotional branding.

Online event
The link will be emailed to registered attendees 48 hours and 2 hours before the event begins.

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