Connex – November 8, 2023

Stay connected through Connex! The second Wednesday of every other month, this networking event brings together marketers from every industry to network over hot marketing topics in small groups.

We’ll be raffling off a free copy of Colleen Fahy & Susan Westwater’s book, Voice Marketing: Harnessing the Power of Conversational AI to Drive Customer Engagement.

Sponsored by

Topic 1: Unique Ways to Use AI

Molly Lee

Director of Strategy at Adage Technologies

Molly is a Chicago-based Digital Strategist who thrives leading teams through complex transformations. She has depth of experience working on complex web apps, responsive mobile design and adaptive software. When AI first blew up, every marketer was bombarded with ways to use the new tool for content creation. But what are some unique ways your organization can utilize tools like ChatGPT? We will talk about how to use AI to kickoff projects, communicate more concisely, and more in this roundtable discussion.

Topic 2: “Whoops, where did my brand go?” Sonic Branding in the New Voice-activated World.

Susan Westwater

CEO & Co-Founder of Pragmatic Digital

Susan Westwater advises the world’s most innovative brands that want to capitalize on the incredible opportunity Voice and conversational AI represent. Combining the strategic marketing and brand knowledge she gained from 25+ years at top-tier agencies such as Leo Burnett and working in corporate, Susan helps clients expand their brands into conversational experiences to solve marketing and customer experience problems.

Colleen Fahy

US Managing Director, Sixième Son

Colleen Fahey is a creative executive with deep experience in branding and marketing at multiple touchpoints. Throughout her career, Colleen has served as an executive creative director for leading brands in the US, Europe, Latin America, and Asia. She approached Sixième Son, the Paris-based sonic branding agency that has created over 450 sonic identities, about expanding to North America.

Topic 3: Speed Networking

In this breakout group, you will meet 3-4 people for a 5-minute conversation with each. Bring your business cards!