Connex – January 11, 2023

Stay connected through Connex! The second Wednesday of every other month, this networking event brings together marketers from every industry to network over hot marketing topics in small groups.

Sponsored by

Topic 1: Building Trust

Trust. It’s not easy to build, especially in this new virtual/hybrid world, but it’s extremely important. What does trust mean in the professional world – with your clients and colleagues? Why is it important? What are the benefits? How do I build it? In this session we’ll dive into those question and discuss tips for establishing trust, the benefits of having trust in the workplace and how earned trust with your clients can ultimately help grow your business.

Speaker: Tracey Glibowski

Account Director, LoSasso Integrated Marketing

Topic 2: How to Build an LGBTQ+ Champion Brand

Do you want to become a better marketer for diverse audiences? Are you uncertain what to call that learning process? Are you interested in offering tools for future marketers to connect with diverse audiences? To that end, allow Shanita Akintonde to share a few time-tested teaching strategies and one branding best practice example for participants to better understand the LGBTQ+ demographic that can then be captured in business lectures and marketing plans. The process can be summarized in seven words: How. To. Build. An. LGBTQ+. Champion. Brand.

Speaker: Shanita Akintonde

President, ShanitaSpeaks, LLC | AMA Chicago Board Member-at-Large

Marketing Maven ShaniTaDa! personifies passion and purpose. With over two decades of strategically honed leadership experience as a professor and marketing executive, she has transitioned over 20,0000 students from her classroom to the boardroom. This author, newspaper columnist, and soul food connoisseur serves as President of ShanitaSpeaks, LLC, a company that energizes clients to predict marketing trends, identify niche audiences and effectively communicate measurable outcomes. ShaniTaDa! is also host of the #1-ranked podcast called, Marketing Insights which is available on iTunes, GooglePlay, Apple Music, Spotify, and other streaming apps.