Connex

Connex at Catalyst Ranch

Wednesday, 11 May 2022 6:00 pm - 8:00 pm

Stay connected through Connex! We’re bringing together colleagues, friends, entrepreneurs and creative professionals. Connect with fellow marketers to talk over hot marketing topics in small groups.

This event is FREE for AMA Chicago members and $20 for guests. Join AMA Chicago for just $149 to attend this and every monthly event for FREE – a $300 value!

Round Robin Discussion Groups

The event features small group breakouts hosted by topic experts. Every 20 minutes, we’ll rotate tables to hear from a new expert and meet new peers. By the end of the event, you’ll have been in a discussion group led by each of the three experts. Or, if you love one topic, stay there the whole night while peers rotate around you!

Topic 1: Not an Order Taker: Be a leader in account management

Dealing with a difficult client? Struggling to be a good partner? Worn out from shrinking budgets? Got whiplash from the constant and changing requests?

Account Managers have a difficult job. They’re inundated with contacts, contracts, and more. They’re under pressure to please both their clients and their C-suite. In this session, we’ll dive into (5) common challenges and how to overcome them

Lauren Banks

Topic 2: The Psychology of Branding

The AMA definition of a brand boils down to “symbol” – but is that enough? Considering how emotional consumers are about some of their favorite brands, looking at branding from the lens of the social sciences may provide more insight – and more tools – to creating brands customers love. Kristian Aloma, PhD will lead this conversation about branding, share what the academic literature has to say, and facilitate a discussion about the best ways to bring psychology into your branding efforts.

Kristian Alomá, PhD

Topic 3: Measuring Marketing Impact

Let’s discuss how to simplify the core goals of marketing, the ways to measure that impact, and how to present it to your leadership team.

Amanda Willard

Catalyst Ranch
656 W Randolph St Ste 4E
Chicago, IL 60661

Health & Safety

As of March 28, 2022, in accordance with City of Chicago, proof of COVID-19 vaccination is no longer required to attend AMA Chicago events. Masks are optional. View our full event health and safety policy.

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