Decoding SEO: Driving business outcomes

For most marketers and brands, content development and SEO can be a black-box of technical engineering, website development, ideation and conception, all that often aren’t aligned to bottom-line business results. Join us and the experts at Performics to decode SEO and understand how to drive business outcomes that matter.

Performics will demo their tools and conduct two live website audits during this event. AMA Chicago members can volunteer their websites as part of event registration.

Key takeaways

• Learn SEO best practices and fundamentals for modern marketers
• Get real-time, real-world learning with live website audits
• Learn new opportunities and tactics for your digital marketing program
• Gain business results from your SEO and content strategy
• See Performics’ new tools and interact with prototype products for small and medium-sized businesses

Sponsored by

Our Speakers

Ryan Sullivan

Chief Strategy Officer, Performics

Ryan Sullivan is Chief Strategy Officer at Performics, leading the agency’s solutions and services development processes and strategic planning efforts. Ryan works across teams and disciplines within the agency and aligns partner, agency, and broader Publicis Groupe initiatives to bring innovative and leading performance marketing solutions to clients. His focus areas include partnerships, joint business planning, mergers and acquisitions, and commerce/retail media. Ryan also works with Performics clients as a channel advisor and performance marketing expert. Ryan joined Performics in 2008 as an organic search specialist, writing technical recommendations for several leading brands. He went on to take leadership positions in operations, business development and client management before joining the U.S. Executive Team in 2014 and launching the Performance Services division in 2016. Prior to his current role, Ryan led strategy, planning, execution/buying, production, and partner management across all performance media and content disciplines, as well as coordination with the agency’s other major practice areas in the U.S. and beyond. Ryan earned his Bachelor of Science in computer science from Pennsylvania State University with minors in Business and Information Science.

Karie La Valle

Content Director, Performics

Karie La Valle is a Content Director at Performics with 7 years of experience in the marketing industry. Specializing in SEO and digital content, Karie is passionate about helping clients reach their online marketing goals. She has experience consulting on SEO and content strategies across a variety of verticals. Before joining Performics, Karie developed and executed integrated digital strategies across a portfolio of B2C accounts. Karie graduated from Indiana University with a degree in Journalism and Communications.

Caitlin Hansen

Paid Search Copywriter, Performics

After a year of dabbling in bakeries and pastry shops, Caitlin began her journey at Performics as the first dedicated paid search copywriter on the Performance Content team. This position helped act as an early liaison in tearing down silos between the Performance Media and Performance Content teams. In addition to learning the ins and outs of writing ad copy for a variety of search engines and platforms, she is also well-versed in all things organic search/SEO/content development. Her favorite part of writing copy for both paid search and SEO is the ability to gather and analyze data to help further create creative, engaging content. As a Content Director on the copy team, Caitlin’s paid media and organic client expertise helps her support eCommerce, CPG, retail, healthcare, B2B enterprise solutions, and hospitality initiatives. Caitlin graduated from the University of Missouri with a BA in women’s and gender studies and regional and cultural geography. Thanks to the writing-intensive nature of these social studies and the breadth of her education, her background has helped inform her ability to use a variety of writing voices in client work.

Speed Networking

From 5:45 to 6:15, you’re invited to speed network with fellow attendees and AMA Chicago board members. We’ll form two lines and shift every few minutes, so you can connect with everyone quickly and easily – no awkward introductions required. As soon as you’re checked in at registration, you can jump in line for as long as you’d like. Just bring your charm and plenty of your business cards!