Develop marketing insights to effectively craft and deliver brand stories in the current world

In the current world, marketers are able to gain large amounts of data and results from various analyses, yet the challenge is to derive appropriate insights from such data, and subsequently use insights to tell compelling and impactful brand stories. This session addresses this challenge by providing participants with a clear strategy on how to turn their data into insights and use it to tell their brand’s story. Effective brand storytelling positively influences consumers’ identification with the brand, and ultimately purchasing behaviors. 

Key takeaways:

• First, participants will be better able to distinguish between analysis results and insights, and how to use results to develop insights. 
• Second, participants will be better able to use insights to understand their consumers’ identities and how to craft stories to increase consumers’ identification with their brands. 
• Finally, participants will be better able to develop strategies that are optimal for consumers to verify their identities with their brands.

AGENDA

12:00-12:05 Introductions

12:05-12:45 Presentation

12:45-1:00 Q & A

Our Speaker

Dr. Lova Randrianasolo

Dr. Lova Randrianasolo, Marketing Scholar at Loyola University Chicago and Co-Founder of SAVA Consulting Group

Dr. Lova Randrianasolo is an assistant professor of marketing at Loyola University Chicago’s Quinlan School of Business. Prior to joining Quinlan, Dr. Randrianasolo held a post at Butler University where he chaired the marketing department as well as a post at John Carroll University. His research focuses on international marketing strategies, consumer behavior, as well as bottom of the pyramid marketing, and has been published in premier academic journals. Dr. Randrianasolo has taught courses such as Marketing Analytics, Research, Insights & Storytelling, International Marketing, and Consumer Insights at both the graduate and undergraduate levels. Finally, along with his career in academia, Dr. Randrianasolo consults organizations regarding brand storytelling, marketing research, marketing analytics, and has delivered speaking engagements for organizations in multiple countries.