Elevate Your Marketing Effectiveness

The Revenue Tower® – a new model

As marketers, we have to move quickly and stay agile. As our strategies evolve, it’s hard to remain organized and demonstrate consistent results quarter to quarter.

In this workshop, you’ll learn about a new framework to manage your marketing: the Revenue Tower. As a replacement for the marketing funnel, the Revenue Tower method uses a structure created to help today’s marketers clarify priorities, stay organized, focused on the right results and better collaborate with sales teams. As a result, you’ll be able to more clearly demonstrate the value of marketing to your non-marketing colleagues.

Key Takeaways:

• Learn about a new framework for building an effective marketing program
• See new ideas that can expand and stretch your marketing content
• Get tools and templates to help you elevate your messaging, identify new opportunities and integrate your efforts

Sponsored by:

Speaker: George Couris

President & CEO, Pepper Group

George Couris is President and CEO of Pepper Group, a full service B2B-focused marketing agency that provides strategy, planning, communications, design, video and digital marketing services to clients in a variety of industries. The company brings 27 years of delivering highly creative and effective solutions. Pepper Group has been listed as an Inc. 5000 company, recognized as a Top 50 B2B agency, and has been honored for nine years in a row as one of Chicago’s 101 Best and Brightest Companies to Work For. Outside of Pepper Group, George is a member of the DePaul University Marketing Advisory Council, a mentor to high-growth startups and a Past President of AMA Chicago. He’s also an expert on Fox River boating and Greek olive oil.