Workshop Series

Elevate Your Marketing Effectiveness

Tuesday, 15 March 2022 12:00 pm - 1:00 pm

The Revenue Tower® – a new model

As marketers, we have to move quickly and stay agile. As our strategies evolve, it’s hard to remain organized and demonstrate consistent results quarter to quarter.

In this workshop, you’ll learn about a new framework to manage your marketing: the Revenue Tower. As a replacement for the marketing funnel, the Revenue Tower method uses a structure created to help today’s marketers clarify priorities, stay organized, focused on the right results and better collaborate with sales teams. As a result, you’ll be able to more clearly demonstrate the value of marketing to your non-marketing colleagues.

Key Takeaways:

  • Learn about a new framework for building an effective marketing program
  • See new ideas that can expand and stretch your marketing content
  • Get tools and templates to help you elevate your messaging, identify new opportunities and integrate your efforts

Sponsored by:

Speaker: George Couris

This is a virtual event. Zoom meeting details will be emailed to registrants 48 hours, 2 hours and 10 minutes before the event begins.

Mailing List

Receive updates about our news, events, best practices in marketing and much more.