Expert Strategies for a Winning GivingTuesday Campaign

Join our dynamic workshop to amplify your nonprofit’s impact this GivingTuesday. Led by experts Kathleen Murphy Toms and Lidia Varesco Racoma, you’ll gain crucial strategies for planning, branding, and executing a successful campaign.

Learn the importance of GivingTuesday, effective campaign planning, and how to create engaging visual content that aligns with your brand. We’ll also share tips for staying on-brand and measuring your campaign’s success. Resources will be provided. 

Don’t miss this opportunity to enhance your GivingTuesday efforts and maximize donor engagement.

Key Takeaways:

1. Learn how to effectively plan your GivingTuesday campaign.
2. Discover how to integrate branding effectively throughout your campaign, including how to create graphics and visual content that capture donors’ attention.
3. Get practical tips for staying on-brand and measuring your campaign’s success to maintain donor engagement.

AGENDA

12:00 p.m. Welcome & Announcements

12:05 p.m.

• Introduction to GivingTuesday
• Planning your GivingTuesday campaign 
• Why branding is important for GivingTuesday
• Key components of a strong brand
• Using branding effectively throughout your campaign
• Creating graphics and visual content that resonate with donors
• Tips for staying on-brand—and saving time
• Measuring success
• Post-GivingTuesday engagement

12:45 p.m. Q&A

12:57 p.m. Wrap-up

Our Speakers

Lidia Varesco Racoma

Brand Strategist & Marketing Designer, Lidia Varesco Design

Lidia Varesco Racoma of Lidia Varesco Design in Chicago empowers organizations to make a change through strategic branding and marketing design. She is a blogger and speaker and leads branding and creative marketing workshops and courses for nonprofits, associations, educational institutions and social entrepreneurs worldwide. Lidia Varesco Design is a certified woman-owned business and celebrated 20 years in business in November 2020.

Kathleen Murphy Toms

National Sales Director for Fundraise + Giving Days Sales, Neon One

Kathleen Murphy Toms supports social good leaders in imagining and building new worlds. She is currently working with Neon One in building community giving days and empowering nonprofits with the best possible tools to deepen community connections and build power. Previously, she was the global director of digital strategy for GivingTuesday, the world’s largest philanthropic social movement. Kathleen studies the use of digital tools and social media within movements, particularly their use in shifting power, mass mobilization, behavior change, and achieving global equity. Kat has coached thousands of social impact leaders and grassroots organizers from nearly every continent on how to not only generate funds for their causes but to inspire and mobilize groundswell movements that create systemic change. She is an adjunct faculty member at The Heyman Program for Fundraising and Philanthropy in The Center for Global Affairs at New York University where she teaches social change-makers how to develop innovative content marketing and digital strategies to activate and engage new audiences.