Workshop Series

Future of Search

Wednesday, 29 July 2020 7:00 pm - 8:30 pm

Yes, keywords are still important. Sure, we can look at title tags and H1 tags. But search is changing, and this workshop is all about what’s next.

We’ll start with a presentation on the current and changing search landscape. Then, we’ll weave in some interactive workshop assignments for you to apply these new ideas to your brand and share tactical ideas with your company. You will:

  • Build a prototype voice skill for your brand
  • Get started with a Q&A strategy and question keyword research
  • Schema-test your site for rich results and featured snippets

Agenda

  • 7:00 – 7:10 p.m. Welcome and Announcements
  • 7:10 – 8:30 p.m. Program with Q&A

Our Speaker

Dan Golden, President & Chief Search Artist at BeFoundOnline.com

Dan Golden is a veteran digital marketing executive, entrepreneur and business innovator. Dan is a search geek at heart and still spends time auditing accounts, testing new tactics, diving into analytics, and making strategic recommendations for his clients. Dan has spent time on the client-side, with large agencies and had a brief stint at Google before launching BFO. As President and co-founder of the Chicago based digital agency, BFO has been awarded as Ad Age’s #1 Best Place to Work and a 6-time Inc. 5,000 honoree as well as recognition for client work from the US Search Awards, Landy Awards and the US Drum Search Awards. Forbes, Huffington Post, Inc. Magazine and Mashable have featured Dan’s thought leadership. He speaks regularly at conferences like ANA Marketing Futures, Conscious Capitalism, Pubcon, HeroConf and Inbound and is an Adjunct Lecturer on Digital Marketing at DePaul University and a guest lecturer at Northwestern University.

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