Future of Search
Yes, keywords are still important. Sure, we can look at title tags and H1 tags. But search is changing, and this workshop is all about what’s next.
We’ll start with a presentation on the current and changing search landscape. Then, we’ll weave in some interactive workshop assignments for you to apply these new ideas to your brand and share tactical ideas with your company. You will:
- Build a prototype voice skill for your brand
- Get started with a Q&A strategy and question keyword research
- Schema-test your site for rich results and featured snippets
- 7:00 – 7:10 p.m. Welcome and Announcements
- 7:10 – 8:30 p.m. Program with Q&A