Workshop Series

GA4 and What Marketers Need to Know Now

Thursday, 20 January 2022 8:30 am - 9:30 am

Since 2005 when Google Analytics (GA) originally acquired Urchin, there have been 4 core iterations of GA, with GA4 being the latest and greatest. Most marketers are familiar with Universal Analytics (UA, or GA3), which is the most popular version being used today. 

GA4 is a completely new property and data-collection model, with new backend and processing. It’s entirely separate from UA. 

To prepare for this new version, we’ll review the differences between UA and GA4, including what you need to do now to prepare.

Key takeaways:

  • Comparison of Universal Analytics with GA4
  • Benefits of Google Analytics 4 properties
  • Steps to prepare for GA4 now

Speaker: Amin Shawki


This is an online event, via Zoom. Meeting details will be emailed to registrants 2 days, 2 hours and 10 minutes before the event begins.

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