How Kellogg is Elevating Shopper Marketing across the Globe

See how Kellogg leveraged change management to reposition its shopper marketing capability at a global level. Illustrated by a case study on Pringles, you’ll understand the key pillars to deploying a dynamic shopper marketing strategy, with execution across both in-store and e-commerce channels.

Key takeaways:

• The four-part ‘Sweet Spot’ methodology that is the center for all shopper strategy
• Why and how to bring shopper marketing more upstream in the commercial process
• How to implement global standards across a complex organization – a key to drive change

As part of AMA Chicago’s Signature Speaker Series, this event will give marketers the tools, insights and inspiration you need to take your career to the next level.

Sponsored by

CEUs are available for marketers who have or are working toward their Professional Certified Marketer (PCM) speciality.

Our Speaker

Brittney Williams

Director, Global Shopper Marketing at Kellogg Company

Brittney is the Global Director of Omni Shopper Marketing Strategy for The Kellogg Company and is based in Chicago. At Kellogg, she works across NA, LATAM, AMEA and EU to drive the shopper marketing capability across brick & mortar and e-commerce channels throughout the Kellogg portfolio. Brittney is also responsible for the global shopper strategy for Pringles, Cheez-It and Special K. Prior to joining Kellogg, Brittney held brand marketing, advertising and commercial strategy roles with Newell Rubbermaid, Home Depot, Coca-Cola, Hilton Worldwide and Cinnabon. Brittney is working toward her MBA at Duke University and serves on the Professional Board for PAWS Chicago.