How to Use Measurement as a Competitive Advantage
Digital marketing is rapidly evolving with new user-privacy expectations and regulatory updates. It’s not sustainable for the industry to continue operating reactively. We must rethink our approach for privacy-safe advertising to lead and be ready for the future. It’s important for brands to invest in innovations that deliver privacy-safe experiences for customers and protect marketing performance. Join Google and AMA Chicago to understand key strategies to enable business success and delight customers in 2022 and beyond.
This discussion will address how to:
- Measure impact across all sales channels
- Reach audiences that are most valuable to you
- Attribute value within & across media channels
This is a hybrid event. All attendees will receive a recording of the event.
5:30-6:30 Networking & light supper
6:30-8:00 Program, Q&A
The Zoom link will be emailed to attendees 48 hours, 2 hours and 10 minutes before the program begins at 6:30 p.m. CT.
Speaker: Ted Buell
Ted is Director of Analytics for Google’s U.S. sales & marketing organization. He advises Fortune 500 companies in the retail and B2B sectors on how to drive business growth through digital marketing. Ted helps companies understand how consumer behavior is changing, how to reach consumers throughout their decision journey, and what digital strategies grow revenue and profits–including branding, customer acquisition, and customer retention and loyalty. Ted earned a BS in Systems Engineering from the University of Virginia and an MBA from the University of Chicago Booth School of Business.
Blue Plate Catering
1362 W Fulton St
Chicago, IL 60607
There is a paid public parking facility behind the building.
This is a hybrid event. It will be live at Blue Plate and simulcast via Zoom.
AMA Chicago members: free
Members of another AMA chapter: free
Full-time students: free