Keys to Unlocking Lifetime Value with a Loyalty or Affinity Program

Unlocking lifetime value through a loyalty or affinity program requires a progressive and innovative vision for what your valuable customers, guests or clients want from your business. Multi-channel retail marketing expert David Slavick explains how to create a loyalty program that drives sustained profitable business results by:

• Understanding Your Audience Deeply: Tailor your program to meet the specific needs and desires of your customers across the value dynamic.
• Creating Meaningful Rewards: Offer rewards that genuinely matter to your customers.
• Fostering Emotional Connections: Build a program that goes beyond transactional benefits.
• Leveraging Data for Personalization: Invest in data analytics to track customer behavior and preferences.
• Continuously Evolving and Communicating: Keep your program fresh and engaging by regularly updating rewards, introducing new features, and responding to customer feedback.

NOTE: This workshop is virtual and will be recorded.

Key Takeaways

1. Learn how to develop a successful customer loyalty program 
2. Gain insight into emerging trends in loyalty that every marketer needs to know
3. Put into practice new strategies that can drive revenue and ultimately profitably lift customer lifetime value  

AGENDA
12:00 p.m. Welcome & Announcements
12:05 p.m. Presentation
12:45 p.m. Q&A
12:57 p.m. Wrap-up

Our Speaker

David Slavick

Co-Founder and Partner | Ascendant Loyalty Marketing

David Slavick’s career has progressed from Top 10 ad agency firms, leading teams in media planning/buying/strategic planning, to CRM/loyalty planning/management for global brands, to consulting at both Accenture (Song) Interactive and Deloitte Digital. Today he is co-founder & partner at Ascendant Loyalty, servicing the customer-centric needs of global clients in retail, specialty retail, casinos, hospitality, cruise lines and pure play e-commerce sectors. David has held business development roles both agency side as well as vendor side throughout his career—either pure organic development or securing managed revenue from existing client engagements. He is a multi-channel retail marketing expert leveraging data insight to drive brand right communications, loyalty program design/strategy/operating models, strategic planning, partnership development and advanced analytics to drive sustained profitable business results for valued clients.

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