Unlock the Secrets to Successful Brand-Agency Partnerships
Panel Discussion
Finding the perfect match between brands and agencies isn’t a stroke of luck—it’s a science and an art. Join us for an exclusive panel discussion where industry experts from both sides of the table will reveal the strategies behind building partnerships that deliver real results.
In this dynamic session, you’ll hear from leaders who have successfully navigated the evolving marketing landscape and cultivated powerful brand-agency relationships. Gain insights from 2024’s top lessons, discover actionable strategies and get a roadmap for creating collaborations that drive measurable success.
Whether you’re an agency aiming to attract high-impact clients or a marketer searching for the ideal agency partner, this session will equip you with the knowledge to forge relationships that go beyond just business—they create lasting success.
Don’t miss out on:
- Proven strategies for successful brand-agency collaborations
- Key lessons from industry leaders in 2024
- Actionable insights on navigating the shifting marketing landscape
- A roadmap to forging long-term, results-driven partnerships
Agenda
4:00 PM – Doors open, networking begins
4:30 PM – Panel begins
5:30 PM – Q&A
5:45 PM – Wrap-up
Our Speakers
Jamie McGarry | panel moderator
Integrated Business Development and Growth Lead | QUAD
Jamie has 20 years experience leading business development teams. With a passion for winning new business, she brings a strong track record of substantial wins throughout her career, including the US Army, McDonald’s, Miller Lite, Blue Moon, Symantec, Kroger and more. Prior to joining Quad, she served as the Chief Growth & Marketing Officer for Havas North America where she led a coordinated business development practice, oversaw agency brand and communications and drove integrated growth opportunities throughout the Havas network.
Julia Fitzgerald | panelist
Author of Midsize: The Truths & Strategies of Marketing in Midsize Firms
CMO | Hindman Auctions
Julia is the former CMO of Build-A-Bear and American Lung Association. She is a proven executive with 20+ years experience in developing and implementing growth strategies, marketing plans and brand strategies to achieve revenue, share and profit goals. She is the author of a new bestselling marketing book Midsize. Her background includes an MBA from the Kellogg School of Management.
Tom Browning | panelist
CEO | JLB+P
Tom joined JLB+P as President in 2021, and was named Chief Executive Officer in 2024. He brings 30+ years of advertising agency experience across global, national and regional accounts to the firm. Tom worked the majority of his advertising career at DDB Chicago, serving as Senior Vice President, Global Business Director on worldwide brands including McDonald’s, Anheuser-Busch, S.C. Johnson, Discover Card, Bel Brands, Frito-Lay, Nestlé, Midas International, Emerson Technologies and many other leading corporations.
Deb Giampoli | panelist
Co-Founder | Stone Soup Consultants
Deb is an experienced marketing and advertising leader with proven ability to drive marketing effectiveness and efficiency. Skilled at creating and leveraging internal and external marketing and creative agency and other partnerships, creating and socializing national and global marketing “next practices” and developing marketing talent. Her background includes agency and client-side line and staff positions in marketing, brand management, consumer promotion and activation and advertising.
Sponsors
Chicago Members: free
Non-members: $25
- Location: VML offices, 333 N. Green St., West Loop
- Parking: available at 333 N. Green St.; entrance to the building is near the corner, at W. Wayman
- Check in at the security desk and show your ID for admittance to the elevator bank