The Personalization Playbook: Strategize, Launch & Test
In a marketing world overloaded with content and competition, personalization is your edge. This workshop equips mid-level marketers with the strategic vision, tactical know-how and testing mindset needed to personalize with purpose. Whether you’re just starting or scaling up, this session will guide you through a clear framework to make personalization real—and effective.
Key Takeaways:
- Strategy First: Learn how to craft a personalization strategy aligned with your business goals and customer journey.
- Start Smart: Discover how to prioritize high-impact use cases and build a scalable foundation for personalized experiences.
- Test What Matters: Master a practical testing methodology to optimize performance, prove value and continuously improve.
AGENDA
12 p.m. Introductions
12:05 p.m. Presentation
12:45 p.m. Q&A
Our Speaker
Logan Bennett
Senior Director, Senior Manager of Personalization & Digital CRM
Crate & Barrel
Logan Bennett is a personalization and consumer experience strategist. He previously led personalization practice at Carhartt and now leads similar work at Crate & Barrel, combining data, testing and empathy to drive meaningful growth in conversion, acquisition, retention and customer lifetime value. Logan is passionate about helping brands design smarter, more human centered journeys. His work turns complex behavior into clear strategies, helping teams connect with the real people behind the clicks.
Sponsors
This is an online event via Zoom. Meeting log-in will be emailed to attendees 2 days, 2 hours, and, finally, 10 minutes before the event.
Registration fees:
- AMA Chicago members: free
- Guests: $20
- Members of another AMA chapter: free
- Full-time students: free