Unleash Brand Power Through Community

Learn how community-building is supercharging brand strategies by igniting engagement, loyalty and growth. Drawing on audience-first thinking and strategic storytelling, this workshop shows you how to harness community as a powerful marketing tool. Discover why brands that prioritize authentic connections are not only capturing attention today but are also building lasting, measurable impact. With insights inspired by practical applications across B2B, B2C and the non-profit sector, you’ll leave with actionable strategies to integrate community building into your marketing plan.

Key Takeaways:

1. Community As a Growth Engine: Understand how a self-reinforcing community flywheel drives continuous brand engagement and organic growth.
2. Strategies for Authentic Engagement: Learn actionable tactics to create and nurture a loyal customer community that supports and advocates for your brand.
3. Transforming Interactions into Outcomes:  Gain insights into turning community interactions into tangible, data-driven marketing results.

AGENDA

12 p.m. Introductions
12:05 p.m. Presentation
12:45 p.m. Q&A
12:55 p.m. Closing

Our Speaker

Varsay Sirleaf
Senior Director, Community and Global Engagement | ESSENCE Communications

Varsay Sirleaf is the Senior Director of Community and Global Engagement at ESSENCE Communications, the leading media, technology and commerce company dedicated to Black women.  Throughout his career Varsay has rebuilt iconic brands, developed groundbreaking media products and launched experiential campaigns that resonate deeply with diverse audiences. From beauty to media to healthcare and consumer goods, Varsay’s work spans sectors but centers on innovation, resilience and results. Whether advising emerging brands or leading inside established enterprises, he is committed to amplifying brand reach and engagement.

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