Description

I’m a marketing and communications leader, strategist, ROI generator, in-the-trenches implementer, writer and editor with 20+ years of proven success at agencies and client-side, as well as in paid and pro-bono service with nonprofits. I apply my skills and experience in B2B and B2C marcom and management to produce measurable results and achieve business objectives.

My expertise includes creating and executing marketing strategies and marketing plans, along with: project management, digital marketing, content marketing, email marketing, social media marketing, lead generation, strategic planning, corporate communications, copywriting, editing, website design, website content management, Asana, HTML, Joomla, WordPress, Constant Contact, MailChimp, Google Analytics, Hootsuite, branding, positioning, primary research, secondary research, creating and responding to RFPs/proposals, negotiating management approval of new initiatives, event promotion, budget management, print production, vendor negotiation, vendor management, grant writing, managing cross-functional teams and leading nonprofit organizations.

I have deep B2B and B2C experience in a variety of industries: Medicare health insurance, utilities, government, technology, financial services, heating ventilation & air conditioning (HVAC), higher education, health care, nonprofits and the military.