Pythia partners with marketing leaders and business owners/executives to deliver senior-level marketing leadership without adding staff. President & CMO Karen Hatfield works directly with teams as a fractional marketing executive—helping set direction, unblock initiatives, and take on high-impact projects that tend to stall when resources are stretched. We’ve done this with large companies like Allstate and American Family as well as small/medium businesses and startups, and the model is designed to flex as your needs change.

Specialties: Brand development, growth strategies and extending into new markets, competitive strategy, pricing, antidumping, customer insights, industry analysis, innovation process, test market development, product development pipeline management, integrated marketing plans, user experience/customer journey development, sales enablement, digital marketing, social media marketing.