About
I help companies grow by combining customer-centric marketing strategies, a disciplined approach to new market & product innovation, and a focus on building talented and engaged teams. My experience spans businesses large and small, from growing a $500M multinational brand to promoting a small nonprofit organization. I have developed and implemented creative and effective strategies for innovation development, brand building, competitive positioning, pricing, ecommerce, and integrated multi-channel marketing (digital and non-digital). My positive leadership style and teaching approach integrates well into many company cultures. I encourage consumer insight-based decisions, collaboration across functional groups, and development of team members.

Specialties: Brand development, competitive strategy, pricing, antidumping, customer insights, industry analysis, strategies for growth and extending into new markets, innovation process, test market development, product pipeline management, integrated marketing plans, website optimization, user experience/customer journey development, digital marketing, social media marketing.