Karen helps companies create better product solutions and launch them successfully. Karen is a passionate, seasoned marketing and innovation professional with over 30 years of experience achieving success for businesses large and small, from growing a $500M multinational brand to promoting a small nonprofit organization. She has developed and implemented creative and effective strategies for innovation development, brand building, competitive positioning, pricing, ecommerce, and integrated multi-channel marketing. Her positive leadership style and teaching approach integrates well into many company cultures. She encourages consumer-centric thinking, collaboration across functional groups, and development of team members.
Specialties: Brand development, competitive strategy, pricing, antidumping, customer insights, industry analysis, strategies for growth and extending into new markets, innovation process, test market development, product pipeline management, integrated marketing plans, website optimization, user experience/customer journey development, digital marketing, social media marketing.