Dynamic, results-driven B2B and B2C marketer, skilled in crafting effective strategies and managing programs to optimize ROI. Proficient in utilizing data analytics to refine omnichannel marketing approaches that foster customer growth and retention. Recognized for elevating brand performance through compelling storytelling and impactful messaging. Extensive experience with paid, owned and earned media, collaborating with agencies and cultivating supplier relationships. Success in securing stakeholder buy-in, demonstrating thought leadership and thriving in fast-paced environments. Adept at inspiring teams to deliver high-quality work while mentoring them to achieve their professional and personal goals.

I've worked on building well known B2C brands in both retail and entertainment/performing arts including Ace Hardware, Fannie May Chocolates, Sam's Club, Walmart and Paramount Theatre.

Currently, I'm building strategies in the B2B food industry for Ajinomoto focused on paid, earned, owned, social and equipping the Sales team with needed materials to drive the business.